Big Pharma, Under the Microscope

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Piribo, (http://www.piribo.com) the online destination for business intelligence for the biotech and pharmaceutical industry, has now added a new book entitled “Big Pharma: How the World's Biggest Drug Companies Control Illness”

For all the benefits they bring, the pharmaceutical industry's biggest companies, headed by Pfizer, Sanofi-Aventis and GlaxoSmithKline, increasingly face a conflict between the goals of corporate wealth and public health.

In a broad and independent analysis of the modern healthcare system, Jacky Law shows how a small number of corporations have come to dominate the agenda in Britain and America. She reveals a system in which the relentless pursuit of profit is crowding out the public good. Effective regulators are under intense pressure from corporate lobbies, and companies spend more money on marketing than on research and development. The cost of new drugs rises relentlessly while the number of original new products declines.

Every year, we pay more money for our drugs. But just how much healthier are we? And is there any limit to what we will pay? The author reveals a world where market considerations, not medical need, determine the research agenda. She points to a future where the public and the medical profession could once again have a voice in the kind of healthcare we want -- and the healthcare we pay for.

“Big Pharma: How the World's Biggest Drug Companies Control Illness” is priced at £ 12.99 and is available in hard copy format from Piribo. For more information, go to: http://www.piribo.com/publications/general_industry/big_pharma_1845291395.html

About Piribo.

Piribo is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,000 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.

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Fiona Brown
PIRIBO LTD
+44 207 060 7474
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