What Gets Measured Gets Fixed

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Piribo, (http://www.piribo.com) the online destination for business intelligence for the biotech and pharmaceutical industry, has now added a new book entitled “Pharmaceutical Metrics: Measuring and Improving R&D Performance”

Drug research and development involves extended and expensive processes: defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all.

David Zuckerman's Pharmaceutical Metrics is an extremely practical guide to selecting a system, selling it to top management, choosing and defining the right metrics for your system, communicating and displaying the results. And because metrics are about how to shape and develop your business, he explores how to deploy them organization-wide and make sure that they are driving business improvement.

In order to reflect the needs of different types of pharmaceutical companies, the author uses four sample companies throughout the book to illustrate the principles for 'big pharma', 'micro pharma', a virtual development company and a CRO.

This highly practical book provides a step-by-step guide to creating a state-of-the-art, strategy-driven metrics system for pharmaceutical R&D, supported by case studies of the techniques applied and tips for optimizing the system.

“Pharmaceutical Metrics: Measuring and Improving R&D Performance” is priced at £75 and is available in hard copy from Piribo. For more information, go to: http://www.piribo.com/publications/research_development/pharmaceutical_metrics.html

About Piribo.

Piribo is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,000 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.

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Fiona Brown
PIRIBO LTD
+44 207 060 7474
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