Keeping Customers Happy in the Med Dev and Diagnostics Industries

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Piribo, (http://www.piribo.com) the online destination for business intelligence for the biotech and pharmaceutical industry, has now added a new report entitled “Customer Relationship Strategies in Medical Device & Diagnostic Industry: Role of CRM and Knowledge Management.”

This report will be of particular value to business development, marketing and top-line corporate personnel in the medical device industry who are seeking to gain competitive advantage through enhanced knowledge and relationship strategies.

This Strategy Review describes how medical device companies are using these strategies to better:

  • identify up-sell and cross-sell opportunities
  • identify partnership and collaborative agreements for new product development
  • identify creation of profit from interaction with key opinion leaders and influencers
  • realise increased collaboration with distributors to promote channel efficiencies
  • create more highly trained, motivated and pro-active sales forces
  • apply customer segmentation strategies to positively impact the bottom line and
  • manage employee knowledge to drive innovation

A number of case studies in the Review highlight:

  • how companies have used the results from information received through knowledge and customer relationship management strategies to achieve cost savings
  • increased revenue generation by integrating customer relationship management with better customer segmentation
  • the approach taken to achieve these end goals

“Customer Relationship Strategies in Medical Device & Diagnostic Industry: Role of CRM and Knowledge Management” is available in PDF format from Piribo. For more information, go to: http://www.piribo.com/publications/medical_devices/crm_medical_devices.html

About Piribo.

Piribo is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,000 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.

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Fiona Brown
PIRIBO LTD
+44 207 060 7474
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