Imperial Optical Introduces Industry Leading One-Tier Pricing

Share Article

Imperial Optical, Inc., the largest independent contact lens distributor in North America, introduces its industry leading one-tier pricing structure. This new pricing structure will give many independent eyecare practitioners the same price points that are generally reserved for practices with significantly higher contact lens purchase volumes. The new pricing structure will go into effect March 15, 2006.

Early feedback we have received regarding this pricing change has been very favorable

Imperial Optical, Inc., the largest independent contact lens distributor in North America, introduces its industry leading one-tier pricing structure. This new pricing structure will give many independent eyecare practitioners the same price points that are generally reserved for practices with significantly higher contact lens purchase volumes. The new pricing structure will go into effect March 15, 2006.

Mr. Samir Gad, Imperial Optical’s President and C.E.O., said, “We made a business decision to level the playing field for independent optometrists who practice in smaller communities where they do not have the patient volume afforded those who practice in metropolitan areas. We believe the traditional column pricing structure prevalent throughout the industry puts small independent practitioners at a competitive disadvantage. With our new one-tier pricing structure, all eyecare practitioners, regardless of size or volume, get the same discount pricing we had previously offered only to our highest volume practices.”

“Early feedback we have received regarding this pricing change has been very favorable,” Gad continued. “In fact, we made the decision to look into a one-tier pricing structure based on the many conversations we’ve had with smaller independent optometrists. Imperial Optical is committed to helping private practitioners be more competitive in a marketplace where large chain stores and Internet retailers with large purchasing power garner significant discounts and pass those savings on to their customers – sometimes at prices below what an independent practitioner can buy the same product for.”

“Our new pricing structure certainly does not make us the lowest-priced provider on the market, though we are close for many products. It does, however, make Imperial Optical the first optical distributor to acknowledge the fact that the traditional column pricing structure based on sales volumes benefits large organizations at the expense of independent optometry. We believe we can continue to grow our business while at the same time help the majority of independent optometrists in their pursuit of profitably growing their practices,” Gad concluded.

For more information, contact David Pearce, Director of Sales and Marketing, at 888-254-5367 or at dpearce@imperialoptical.com. To request a copy of Imperial Optical’s new price list, call 800-367-8422 and one can be faxed or emailed to you. Imperial Optical will be exhibiting at VisionExpo East from March 31st through April 2nd, 2006. Stop by booth MS1217 to open a new account, which qualifies attendees for a chance to win $500 in merchandise from Imperial Optical.

Imperial Optical, Inc., founded in 1989, is the largest independent wholesale contact lens distributor in North America specifically focused on providing eyecare professionals with one-stop access to a superior selection of value-priced, top quality, branded contact lenses and a commitment to customer service known throughout the industry as the “Imperial Advantage.”    To learn more about Imperial Optical, Inc., the “Imperial Advantage” or how to become an Imperial Optical Strategic Partner, visit http://www.imperialoptical.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Pearce
Visit website