Kiwaii Waters (US), Inc. Lures Seasoned Executive, A. James Cleffi, to Lead the International Introduction of Kiwaii Pure Spring Water

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Seasoned executive and entrepreneur A. James (Jim) Cleffi of Bethlehem, PA has joined the Executive Management team as an interim Director and Vice President of Strategic Planning and Business Development for Kiwaii Waters (US), Inc. (US), Inc. Jim will lead the International launch of Kiwaii Pure Spring Water from New Zealand.

Seasoned executive and entrepreneur A. James (Jim) Cleffi of Bethlehem, PA has joined the Executive Management team as an interim Director and Vice President of Strategic Planning and Business Development for Kiwaii Waters (US), Inc. (US), Inc.

“We’re excited to have Jim on board,” says Chairman and CEO, Derek J. Fullerton, “Jim’s entrepreneurial expertise, coupled with his knowledge of business development, start ups and management background, will be a great asset to Kiwaii Waters (US), Inc.. His unique talents and business development leadership, combined with the experience and dedication of our staff, will round out one of the finest management teams in the imported bottled water industry.”

Jim has 13 years of experience launching products, services, and businesses. He possesses extensive management experience in general business, turnarounds, business development, sales and operations. He currently sits on the Boards of Directors of UniversityQuest, LLC, The Kiosk Service Company and InTouch Technologies, Inc.

Most recently, Cleffi was co-founder of UniversityQuest, a successful educational technology company serving colleges and universities with unique technologies and services. UniversityQuest was acquired by a $200 million international software solutions provider in 2001. Cleffi remained as the President and CEO of the company through September 2004 until he teamed with a group of successful entrepreneurs to form an independent business consultancy. Cleffi brings his extensive experience in entrepreneurial ventures, change management expertise, evaluating and jump-starting turn-around and early stage companies. At Kiwaii Waters (US), Inc. Company, Cleffi is focused on preparing the company for rapid growth through solid business development strategies capitalizing on his knowledge of start up companies, turn around processes and solid management practices.

Before starting UniversityQuest, Cleffi was Vice President of Operations at DataSys Technologies, a multi-million dollar technology services company, where he was responsible for reinventing the company from a computer repair services firm to a highly successful technology development and consulting company. Prior to that, he worked as the Vice President of Sales at Technology and Performance Computer Solutions providing technology consulting services to financial, retail and service organizations.

Cleffi is a retired United States Army professional where he held multiple leadership positions within the Recruiting Command, Special Operations Command, organizational effectiveness units as well as various other assignments.

About Kiwaii Waters (US), Inc.

Headquartered in San Diego, CA with offices in New Zealand, Kiwaii Waters (US), Inc. is an independent bottler and distributor of pure imported New Zealand spring water under the Kiwaii ® trademark. Kiwaii Pure Spring Water is unique in that it is captured in it’s purest state and revitalized using a proprietary process that energizes the water to ensure that it is the finest quality hydration system available anywhere. “We expect our new revitalized Kiwaii Pure Spring Water to be introduced to health food stores, health management centers, distributors and retail stores in June 2006. This is an exciting time for our staff as our health conscious market anxiously awaits the availability of Kiwaii Pure Spring Water,” states Fullerton. For more information, please visit http://www.kiwaii.com or call Derek J. Fullerton at (619) 271-3448.

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Derek Fullerton