TheUseful Sponsors Integrated Online Marketing Educational Session

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March 9 event will highlight online marketing success of Fort Lauderdale’s Museum of Discovery and Science.

We’re pleased to be sponsoring an educational session that features a world-class institution like the Museum of Discovery and Science, which clearly has mastered the art of integrated online marketing.

Local marketing professionals can learn how the Museum of Discovery and Science in Fort Lauderdale bolstered its online marketing effectiveness 15-fold at a presentation next Thursday, March 9, organized by the South Florida Interactive Marketing Association and sponsored by TheUseful , a results-based Internet marketing services and technology company.

The session, entitled “Integrating Online Marketing: How to Increase Traffic, Drive New Membership, Ticket Sales and Event Bookings Through Website Redesign and Viral Marketing,” will feature a presentation by Marlene Janetos, Vice President of Communications and Marketing for the Museum of Discovery and Science. It will be held at the museum, located at 401 SW 2nd Street, Fort Lauderdale, at 6:30 p.m. The session is open to SFIMA members and also the general public; registration is available online at http://www.sfima.com/Events/UpcomingEvents/IntegratingMarketing.aspx.

The March 9 educational session is the second SFIMA event to be sponsored by TheUseful. TheUseful was a co-sponsor of the South Florida Interactive Excellence (SoFIE) awards program hosted by SFIMA last month.

“We believe it is important to share our experience and insight in integrated online marketing, as well as excel at is on behalf of our clients,” said Michael Mathews, Vice President of Marketing at TheUseful. “We’re pleased to be sponsoring an educational session that features a world-class institution like the Museum of Discovery and Science, which clearly has mastered the art of integrated online marketing.”

In her presentation, Ms. Janetos will discuss how the museum embraces technology into all facets of its marketing and, as a result, increased membership sales, facility rental inquiries and other revenue-enhancing opportunities. The case study is a prime example of how a non-profit institution with small budgets and limited staff resources transformed its marketing effort into a extremely effective program.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year – all on a pay-for-performance basis.

Media Contacts:

Dennis Dailey, Marketing Communications Manager

TheUseful

(561) 843-1568

David Domeshek, Senior Counselor

Porter Novelli

(508) 873-7068

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