Rogers and Young Lead Numobiq Revolution - New Business Model and Technology Platform Targets Information Access on Mobile Phones

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Mike Rogers and Mark Young, founders of Numobiq, Inc., are leading the revolutionary charge to break free from today’s limitations of information access on mobile devices. Numobiq’s solutions facilitate easy, real-time access and management of life-style content on mobile phones, and provide the opportunity of exponential business growth for forward-looking Mobile Virtual Network Operators (MVNOs), carriers, developers, advertisers, merchants and sponsors.

Numobiq, Inc. (http://www.numobiq.com), the leading provider of software solutions that radically simplify information delivery from content providers and information access by consumers using mobile phones, today announced Mike Rogers, founder, president and CEO, and Mark Young, founder, CTO and VP of engineering at Numobiq are leading the revolutionary charge to break free from today’s limitations of information access on mobile devices. Numobiq’s innovative solutions sit at the heart of a new information ecosystem, and target the needs of the members of this ecosystem, including consumers, carriers, Mobile Virtual Network Operators (MVNOs), content developers, advertisers, merchants and sponsors.

While technology improvements have attempted to deliver on the promise of access to information anytime, anywhere on any device, these promises have largely gone unfulfilled. The World Wide Web revolutionized the Internet, which changed the very nature of how people share information and how companies manage and control all aspects of their business, but there have been severe limitations on the portability and ease of obtaining information on many devices. Numobiq’s solutions facilitate easy, real-time access and management of life-style content, and provide the opportunity of exponential business growth for forward-looking MVNOs, carriers, developers, advertisers, merchants and sponsors.

“The expected convergence of technology has not materialized. The delivery of information to the masses through mobile devices has been unsuccessful, resulting in the unfulfilled promise of information access anytime and anywhere,” said Mike Rogers, founder, president and CEO of Numobiq. "The mobile phone is the device that enables people to realize the promise – to have simple access to a wide variety of real-time information sources, offerings and promotions. Numobiq’s business model and technology platform are driving a revolution, enabling members of the ecosystem to broadly deliver and monetize interactive communications.”

Numobiq’s unique integration of a novel business model and next generation technology platform provides benefits to all constituents in this new information ecosystem:

  • For Carriers, the Numobiq solution enables new partnerships with content developers, delivering innovative new information offerings to subscribers, which results in dramatic increases in Average Revenue Per User (ARPU), along with non-subscriber contributions to ARPU.
  • For MVNOs, the Numobiq solution provides new tools and business infrastructure for delivering differentiated information offerings to subscribers. Numobiq’s solutions enable a more compelling offering, along with premium fee-based services, to drive dramatic increases in subscriber base, ARPU and brand affinity.
  • For Developers, the Numobiq solution includes development tools for rapid delivery of innovative information applications, a publishing partnership that ensures delivery to the broadest possible marketplace, and a business model that rewards and optimizes financial returns.
  • For Advertisers, Merchants and Sponsors, the Numobiq solution opens a new channel for the delivery of interactive product information, offerings and promotional information.
  • For Consumers, the Numobiq solution delivers on the promise of simple access to a wide variety of real-time information sources, offerings and promotions. Finally, information can be accessed anywhere, anytime on mobile phones.

Mike Rogers brings nearly 20 years of management experience in building successful software businesses that bring consumers simple and elegant solutions to complex technical challenges. Prior to founding Numobiq, Rogers led technology, product and business teams at Sun Microsystems, Inc. (Sun) for 18 years. Most recently, he was the Vice President, Software, for the Customer Network Platform where he was responsible for product technologies and web systems that enable engagement throughout the Customer Lifecycle. During his tenure at Sun, Rogers was the General Manager for Desktop and Office Productivity Products, and led the XML Technology Center, Customer Advocacy and Quality Operations, and Shared Engineering Services organizations.

Rogers started his high technology career as an early employee of TOPS, one of the first peer-to-peer networking companies (acquired by Sun). He was a member of the executive team, and led Product Marketing, Technical Services and Business Development. Prior to TOPS, he worked for seven years as a research and development manager at Chevron Research.

Rogers received a B.S. in Chemical Engineering with highest honors from the University of California, Berkeley. He was selected by the American Institute of Chemical Engineering as the outstanding graduate in his class.

Mark Young has extensive experience in mobile device software development, web services, client-server computing and engineering leadership. Prior to founding Numobiq, Young spent nearly five years in Sun's Consumer and Embedded Technologies division where he was a technical lead in developing Sun's Java 2 Platform, Micro Edition (J2ME) for mobile devices. Young was also a creator and specification lead for Java Specification Request (JSR) 172, which defined APIs that enable web services capabilities on mobile devices. He has presented technical papers at several JavaOne Developer Conferences, as well as Cingular's WAVE developer conference.

In addition, Young spent several years in Sun's Solaris Software division where he architected the Solaris Management Console (SMC) 2.0 - a core component of the Solaris Operating System. The SMC 2.0 is Sun's desktop management solution, providing a pluggable and distributed framework for managing and configuring Solaris system components.

Young received a B.S. in Computer Science from Purdue University, where he conducted undergraduate research in distance learning technologies using distributed computing methods.

About Numobiq, Inc.

Founded in 2005, and located in Pleasanton, CA, Numobiq offers a groundbreaking business model and technology platform that is revolutionizing interactive communication and information access. Numobiq’s innovative solutions target the needs of all members of a new information ecosystem, including consumers, carriers, MVNOs, content developers, advertisers, merchants and sponsors.

For more information visit http://www.numobiq.com or call +1 925 938 8996.

Numobiq is a trademark of Numobiq, Inc. All other brand and product names are registered trademarks, trademarks or servicemarks of their respective holders and are gratefully acknowledged. All specifications subject to change without notice.

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B.k. Marsh-wetherell