Breakthrough Skin Care Product Revitalizes Cell Energy With Innovative Formula

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Vitabath Moisturizing Hand and Body Lotion adds Creatine to mix.

Esscentual Brands LLC, parent company of Vitabath® Skincare announced the release of their latest bath and body product today, Vitabath Moisturizing Lotion formulated with Creatine.

Vitabath is one of few skin care products on the market offering Creatine. “We are excited to introduce this new bath and body lotion formula to the public,” says Mark Grodsky, President of Esscentual Brands. “Vitabath was a breakthrough skin care product when it was introduced in the 1950s, and we continue that legacy by updating the products with innovative formulas.”

For years, weight trainers, athletes, and everyday gym goers have used Creatine to reserve and maximize muscle energy. Breakthroughs in skin care now show that Creatine also revitalizes skin cell energy metabolism and provides protection from premature aging and environmental induced stress.

Formulated with Creatine, Vitabath Moisturizing Lotion is beneficial to skin’s firmness and overall appearance. The light, non-greasy hand and body lotion with Shea Butter and Aloe Vera also contains Vitamins A, D, and E.

With the formula update, Esscentual Brands has slightly altered the look of the skin care hand and body lotion, adding Shea Butter directly to the formula instead of in the colored beads. In the midst of change, Original Spring Green™, Fresh Citrus Twist™, Plus for Dry Skin™ and Spa Skin Therapy™ fragrances remain the same.

All Vitabath body and bath products are formulated to contain a blend of vitamins and moisturizing emollients to provide a high degree of skin-conditioning benefits. Each product form is unique and contains the finest skin care ingredients to help hydrate and nourish the skin to its naturally supple state. The new hand and body lotion formula will be available in stores in March 2006.

About Esscentual Brands

In March 2003, Esscentual Brands, LLC became the consumer product company of Claire Burke® and Vitabath®, two well-established brands in the home fragrance product and personal beauty skin care industry. Esscentual Brands is located in Scottsdale, Arizona. Vitabathâ and Claire Burkeâ bath, body care and [skin care treatment] products are available in premium retailers such as department stores and select gift stores nationwide. For more information, visit


Jennifer Orlando


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