Brisbane, Qld (PRWEB) March 6, 2006
Getting old rocks when you’re a baby boomer. Never Too Old is not just the new album from Brisbane's self-styled 'rock brand' Gray Wave, it's a clarion call for the boomer generation. The writer behind this eclectic collection of catchy rock and pop numbers, Graham Storrs, puts it this way; "I've always wanted to be a rock star but I've been too busy making a living and raising a family. Now I'm fifty and it's time for a bit of fun!"
Storrs is typical of his generation. They want to grow old disgracefully. They want to redefine the way we look at the over fifties because the way they look at themselves is something new and exciting. It's a generation that will live longer and feel healthier longer than any generation in human history. They were young in the Reagan and Thatcher years and they've made a lot of money and a lot of noise. "I don't see why we should stop now just because we're hitting retirement age," says Storrs. "In fact, this is the perfect time to get to work on all those dreams we've been putting off for so long."
For Storrs, as for many boomers, 'retirement' doesn't mean what it meant to his parents and grandparents. After a lifetime working for the big corporations, he recently started his own consultancy business to give himself more time to pursue his many other interests while still making a living. Since then he has written a novel and put together his first CD. "Technology is just so liberating," he enthuses. "I write my books in cafes on my PDA. I write my music on my office computer." Gray Wave isn't really a band, it's a bunch of software synthesisers - but the sound you can get these days is just fantastic! "Who needs the hassle and expense of musicians and instruments, gigs and recording studios?" Storrs wants to know. "I can get the music straight from my head onto CD. Fans are another thing though," he laughs. "They haven't got a software replacement for that yet!" No doubt there are other boomers working on the problem.
Technology and new business models, innovation and drive have always characterised this generation. Never Too Old is available for sale only on the Internet and Storrs doesn't have plans to change that. It keeps the prices low, it keeps out the middlemen and it leaves the 'band' with complete control of the product. It means that Storrs has to put some effort into marketing but that's fine by him. "I love this music," he says. "I want to help it get out there. Besides, I'm learning lots of new skills and doing things I'd never dreamed I'd do. It's great!"
All that energy and, increasingly, leisure too! It could be an exciting time ahead.
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