Local Search Engine Optimization Expert Launches Search Engine Marketing Firm -- Specializes in Natural Search Optimization and Pay-Per-Click Advertising Management

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Janet Driscoll Miller, a leading search engine marketing expert, announced today the launch of Search Mojo, her new search engine marketing firm based in McLean, Va. Search Mojo specializes in natural search engine optimization and pay-per-click advertising management.

Janet Driscoll Miller, a leading search engine marketing expert, announced today the launch of Search Mojo, her new search engine marketing firm based in McLean, Va.

As the director of Internet marketing for a Northern Virginia-based online company, Miller grew frustrated after working with several search engine marketing firms. Search engine marketing was essential to the company's success, yet the search marketing vendors she worked with were not concerned about results. Miller's own efforts proved far more successful than those of the agencies, so she decided to bring her expertise to a broader audience.

In 2005, Miller founded Search Mojo to address the search engine marketing needs of businesses that want results. Search Mojo specializes in natural search engine optimization and pay-per-click advertising management. Unlike most search engine marketing firms, Miller insisted that the company be driven by results -- what many other agencies claimed to do, but Miller never saw come to fruition.

“At Search Mojo, like all businesses, we have to maximize our return on investment. That’s why Search Mojo prides ourselves on being results-driven – we want our clients to see great ROI, just like we would expect for ourselves.” said Search Mojo founder Janet Driscoll Miller. “We constantly monitor major search engines like Google and Yahoo to adjust tactics as they change their methods of indexing websites to provide our clients with the latest information and optimal results.”

Search Mojo’s clients include Dormia Mattress, a mattress manufacturer specializing in memory foam and latex foam mattresses, based in Jessup, Md..; Presidential Classroom, a non-profit organization providing civic education programs for outstanding high school students, based in Washington, D.C.; and Meridian Systems, a leader in project management software within the construction industry, based in Folsom, Calif.

“I am very excited to be working with Search Mojo on our Internet marketing strategy,” said Kenneth Krutick, vice president of marketing for Dormia. “As a manufacturer of premium quality mattresses that also owns and operates over 30 retail stores and an online store, Dormia poses unique challenges that most companies usually don't have. Janet's understanding of this dynamic has brought great insight into our program. I feel very confident that we will increase our sales through better positioning on the Internet.”

About Search Mojo, Inc.

Search Mojo is a search engine marketing firm located in Northern Virginia specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at http://www.search-mojo.com.

About Janet Driscoll Miller

Janet Driscoll Miller is a leading search engine marketing expert. With over ten years of online marketing experience and over twelve years of marketing communications experience, Miller is one of the foremost experts in natural search engine optimization in the United States. Miller is a member of the Search Engine Marketing Professionals Organization and the American Marketing Association.

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