Sculptures by Angel Orensanz Awarded to Social and Environmental Values in Car Campaigns

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Sculptures by Angel Orensanz awarded to social and environmental values in car campaigns. The four sculpture awards of Orensanz maintain his personal totemic signature, always transparent, dynamic and full of light. Besides of his works for architecture worldwide, Orensanz is often requested from various countries to celebrate with his design important sports and cultural events.

Sculptures by Angel Orensanz awarded to social and environmental values in car campaigns. The four sculpture awards of Orensanz maintain his personal totemic signature, always transparent, dynamic and full of light. Besides of his works for architecture worldwide, Orensanz is often requested from various countries to celebrate with his design important sports and cultural events.

Fundacion Fitsa granted its awards to the social values of the automobile, as reflected in advertising campaigns produced by Tempo DDB for Renault and Saatchi & Saatchi for Toyota. The awards consist of four sculptures of sculptor Angel Orensanz. Designed and built purposely in Moreno (Venice). Those sculpture pieces translate into visual beauty the concepts of social responsibility and environment consciousness that society expects from the automobile industry.

On his arrival to Madrid, from Paris, Angel Orensanz commented: "I went to Venice to design and build these sculptures because Venice is the city most opposed to the automobile. The vaporetto and the ship reduce the access. The car made possible the boulevards and avenues in modern cities, eliminating distances. It is a positive value of the automobile to make possible the personal exchange and mental concentration. When I was going everyday from Ponte Della Academia to Moreno I was sailing among tourists who never take personal decisions, enjoy the moment or think for themselves. I missed to concentrate behind the steering heel while the music if Igor Stravinsky would sound over the bay of Venice, on my way to his tomb."

The four sculpture awards of Orensanz maintain his personal totemic signature, always transparent, dynamic and full of light. Besides of his works for architecture worldwide, Orensanz is constantly requested from various countries to celebrate with his design important sports and cultural events.

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Klara Palotai
ARTSCAPEWEB COMMUNICATIONS
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