Veteran Technology Writer Paul Andrews Joins Green For Good, Inc. as Vice President and Editorial Director

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Will lead popular eco-friendly site’s new product reviews, news and community groups.

Paul Andrews, veteran Seattle Times technology writer and co-author of Gates, the biography of Bill, has joined Green For Good as Vice President, Content. Paul will be responsible for overseeing the development of a variety of new content on the website,

The site has gained a reputation as a top-shopping site for consumers searching for eco-friendly products. It plans to complement the huge assortment of products available with a deep pool of information, including Green news and headlines, community bulletin boards, where users will compare notes about their favorite eco-friendly products and solutions and a daily Green Blog.

“We want to build a culture of news, education and community around an e-commerce site. In so doing, we hope to contribute to new paradigms in journalism, marketing and advertising,” Andrews wrote in his first blog post for the company. “I see Green for Good as a way to blend the alternative-products side of sustainability and health with the content side of green values and global consciousness. We are excited to do some innovative “green-roots” journalism, information-sharing and community-building with the site and plan for it to quickly become an industry leader.”

“More consumers are seeking eco-friendly and healthy alternative products, but they sometimes don’t feel they have enough information to be confident in their purchase decisions,” said David R. Kaufer, President and CGO (Chief Green Officer) of Green For Good, Inc. “By expanding our site to include a ton of new information, including product reviews and community interaction areas, we’re helping our users learn more about this exciting and growing area.”

According to a recent survey, 65 percent of U.S. adults tried organic foods and beverages in 2005, up from 54 percent in both 2003 and 2004. Seventy percent of the organic buyers say they buy organic foods and beverages to avoid of pesticides, 68 percent say they are seeking freshness, and 67 percent say they are seeking foods with better health and nutrition, the 2005 Whole Foods Market Organic Trend Tracker found. Almost 27 percent of respondents say they consume more organic foods and beverages than they did one year ago. Ten percent consume organic foods several times per week, up from 7 percent last year.

About Green for Good is a West Coast company with headquarters in Edmonds, Washington. It was started with the vision of building a successful business that sells great products and services that support health and well-being and contribute to a healthy lifestyle and environment – while “doing good.” That’s why the company is dedicated to donating one percent of its revenue (as a member of One Percent for the Planet) and at least 10 percent of profits to community-based non-profit organizations that are dedicated to improving the environment and the world we live in. is also an official member of Co-op America, the leading business network for green businesses and the Organic Trade Association. Businesses displaying the Co-op America Business Seal have passed Co-op America’s screening process for socially and environmentally responsible -- or green -- businesses and have been admitted to membership in Co-op America’s Business Network. The Organic Trade Association (OTA) is the membership-based business association for the organic industry in North America. OTA's mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade.

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David Kaufer