Urologix®, Inc. Chooses nParallel to Manage its Tradeshow Program

Share Article

Brand Communication Expertise and Client Service are Key Factors in the Selection of a New Agency for Complete Tradeshow Program Management

March 9, 2006 -- Urologix®, Inc. (NASDAQ:ULGX) develops, manufactures and markets non-surgical, minimally invasive medical products for the treatment of urological disorders. The company’s proprietary Cooled ThermoTherapy™ uses targeted microwave technology, combined with a unique cooling mechanism to protect healthy tissue and enhance patient comfort, for safe and effective treatment of benign prostatic hyperplasia (BPH), a condition that affects more than 23 million men worldwide. Urologix wanted fresh ideas for communicating its brand and presenting its products at tradeshows. They also sought the assurance of a high level of service and support. Who did Urologix choose? nParallel, the international brand communication, merchandising strategy and display agency.

“We wanted an agency that takes a strategic approach to brand interpretation and communication and manages clients’ tradeshow programs with consistent, responsive service,” said Ruth Jacques, program coordinator, Urologix. “nParallel has proven their ability to support medical and technology brands, has earned a good reputation for client service, and they are headquartered in the Twin Cities.”

In 2005, Urologix launched its Cooled ThermoTherapy™ Mobile Service to bring economical and efficient access to its patented therapy to office-based urologists. The mobile service, delivered in specially equipped vans, will be highlighted in the company’s exhibit at the annual meeting of the American Urological Association, May 20-25, 2006 in Atlanta, Ga. “We are creating special graphics to draw attention to the mobile service,” said Don Gonse, director of business development, nParallel. “They will be integrated within the overall display design.”

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Aquilina
Visit website