The HealthCentral Network Chooses Entrieva’s ClickSense™ Platform to Enhance Contextual Targeting

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Contextual targeting enables the HealthCentral Network Customers to deliver highly-relevant campaigns to generate maximum results.

The HealthCentral Network (http://www.TheHealthCentralNetwork.com), the second largest consumer healthcare information network on the Internet, has chosen Entrieva, a leading advertising technology and solutions provider, to enhance its ad inventory into highly targeted, user-relevant ad space.

Entrieva’s ClickSense™ contextual targeting solution allows ads to be served on web pages that are highly relevant to the page content to automatically execute without production time or technical effort. As the ad achieves a higher degree of contextual relevance for the viewer, the ads become more valuable to the viewer and perform better for both publishers and advertisers.

“Our mission is all about providing the most relevant, enriching, and appropriate information to our users,” says Bill Allman, General Manager and Chief Content/Creative Officer of The HealthCentral Network, “and that applies to advertising, too. Entrieva enables us to give our audience a highly consistent experience that is totally on target to their needs.”

Entrieva’s ClickSense™ provides easy-to-understand content categories for both media sellers and media buyers. Coupled with The HealthCentral Network’s platform, ClickSense™ closes the gap between content and advertising and delivers a campaign of greater value for publishers and advertisers, increasing ECPM and ROI yield.

“We are pleased to add The HealthCentral Network to Entrieva’s growing ClickSense™ customer base,” said Tom Lewis, president and CEO of Entrieva. “The HealthCentral Network has one of the most robust health clientele in the industry, including 13 of the 15 largest pharmaceutical companies in the world.”

About The HealthCentral Network

The HealthCentral Network (http://www.TheHealthCentralNetwork.com) is a suite of websites dedicated to providing timely, in-depth, trusted medical information, personalized tools and resources, and connections to a vast community of leading experts and patients for people seeking to manage and improve their health.

The award-winning content in each web site in the HealthCentral Network combines medically-reviewed original content from doctors, researchers, and expert patients, as well as news, information, video, and other multimedia from leading authorities such as A.D.A.M, Health Day News, and Ivanhoe. With a management team that combines decades of experience in interactive media and medical, science and news journalism, the HealthCentral Network aims for the highest standards of quality and relevance for patients and their caregivers.

Each site in the HealthCentral Network fosters a rich community of patients and experts who share their experiences, “real-world” learning, and support as they manage their day-to-day lives and their health. Our goal is nothing less than to be the ultimate “home base” on the Web for patients and caregivers, and to capture the rich knowledge base these people have absorbed through their own experiences to be shared and expanded upon by others.

Founded in the late 1990s as the ChoiceMedia, Inc, the company has recently been acquired by a team of blue-chip investors who have brought on a new senior staff to expand, enhance and revitalize its presence as the HealthCentral Network to help health-information seekers worldwide.

About Entrieva

Entrieva, Inc., founded in 1999, provides its innovative advertising infrastructure software technology and knowledge management solutions to some of the world's largest pharmaceutical, telecommunications and internet media companies as well as major US government and military organizations. The Company is venture funded and based in Reston, Virginia.

ClickSense™, launched in 2004, is a hosted service for contextually targeting ads - text or banners – or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc. Further information is available at http://www.entrieva.com.

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Shawn Harlan
Entrieva
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