HRmarketer Upgrading Its Publications Database to Meet the Needs of 'Marketing PR'

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HRmarketer.com contains the largest collection of human resource and employee benefits-related publications, business periodicals, print newsletters and eNewsletters, ePubs, local business journals, daily newspapers and publication websites anywhere, and has upgraded its publications informational database to be renamed "Media Outlets."

HRmarketer.com contains the largest collection of human resource and employee benefits-related publications, business periodicals, print newsletters and eNewsletters, ePubs, local business journals, daily newspapers and publication websites anywhere -- and it is about to get even bigger.

The upgraded publications informational database, one of eight informational databases available on HRmarketer.com, will be renamed "Media Outlets" and will include more comprehensive profiles of all the outlets tracked. Radio and TV outlets relevant to the human resource marketplace will be added later in 2006.

While all HRmarketer “Media Outlet” profiles will continue to include details on target audience demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities, HRmarketer is expanding the amount of information available for advertising and direct marketing opportunities.

“This upgrade will make it easier for HR suppliers to identify and compare advertising and direct email marketing rates for a variety of media outlets that target their buyers, from print to online - something no other online marketing, PR or media planning service currently offers,” said Kevin Grossman, chief operating officer for HRmarketer.com. “This will also help HR suppliers and their agencies put together more targeted and cost effective marketing and PR plans.”

The timing of HRmarketer's upgraded Media Outlets database couldn't be better as Marketing PR is rapidly gaining in popularity. Marketing PR is the combining of what are traditionally two separate departments (PR and marketing) to one united front whereby all marketing and PR activities support marketing objectives (lead generation) versus traditional PR metrics (media placements).

HRmarketer's own research shows increasing numbers of HR marketer's shifting their marketing dollars from brand-building activities to direct response-oriented promotional activities such as direct marketing (print and email) and interactive marketing (online advertising). And while best-practice marketing plans still include participation in events, press releases, advertising, direct marketing, byline articles, white papers, webcasts and SEO, the difference with Marketing PR is that it’s integrated to focus on lead generation.

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Founded in 2001, HRmarketer.com is the no. 1 online marketing and PR service specifically tailored for companies that target decision makers and other purchasing influencers for human resource products and services and employee benefit brokers. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services over 300 human resource suppliers and insurance carriers, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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