You know Barnum’s name today because of some of his humbugs. You may know my name a hundred years from now because of this hoax involving the Powerball lottery. But for now, I just want to sell some books
(PRWEB) March 7, 2006
Joe Vitale, Internet marketing guru and author, confessed today on his blog http://www.mrfire.blogspot.com that he financed the recent hoax of the Powerball lottery as an Internet marketing strategy for his already bestselling book, “The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out.” http://www.AttractorFactor.com
“I hired Alan Abel to pull this grand hoax,” admitted Vitale, 52, of http://www.mrfire.com “Abel has been hoaxing the media since the 1950s.”
When the Powerball lottery showed a winner for the grand prize of $365,000,000, the largest jackpot in American history, Abel got his friend, radio DJ Bob Pagani, to pose as an unemployed truck driver who held the winning ticket.
Pagani walked into a deli, announced that he was the lotto winner and bought meals for everyone. The news media were called by a restaurant employee. Good Morning America and World News Tonight, among many others, did on-camera interviews with Pagani.
Pagani said he picked the winning lotto numbers by reading Vitale’s book, which he carried throughout the publicity stunt.
According to Vitale’s blog, it’s all part of a three-step master Internet marketing strategy to sell more copies of his book, “The Attractor Factor” as well as his new book, “Life’s Missing Instruction Manual.” http://www.LifesMissingManual.com
Step One is the stunt itself, which was covered by the Associated Press and seen on national television.
Step Two will be to leverage the media coverage into book sales, which hasn’t begun since the first step hasn’t died down yet.
Step Three will be to turn the event into a documentary, as well as a book.
“It takes guts to carry off a stunt like this,” confesses Vitale. “I hired Alan Abel because even at 81 he’s the smartest and most courageous hoaxer alive today.”
Vitale is no stranger to publicity stunts. He wrote a business book on P.T. Barnum’s secrets in “There’s A Customer Born Every Minute.” He says he is a disciple of the circus showman.
“You know Barnum’s name today because of some of his humbugs. You may know my name a hundred years from now because of this hoax involving the Powerball lottery. But for now, I just want to sell some books,” said Vitale. For more information about the author and his Internet marketing strategy, please contact:
E-mail: suzanneburns @ austin.rr.com