Norwood, MA (PRWEB) March 7, 2006
Cramer, a Norwood, Massachusetts-based leader in the development and delivery of integrated marketing solutions, today announced that in January, 2006, the Company experienced an 92% increase in sales for the period as compared to January, 2005. That growth rate distinguishes the January, 2006, period as the busiest of any month on record in the firm’s more than 20 years in business. Moreover, for the one month period, Cramer’s total revenues approached almost 20% of the Company’s total for all of 2005.
Major projects among existing, new, and re-emerging Cramer clients in all vertical markets in January spanned the full range of the Company’s broad suite of integrated marketing solutions offerings. And every division, from events and video production to interactive, graphic design and learning solutions saw significant percentage growth in their year over year activity levels.
In events alone, four major ongoing clients, who in 2005 had mounted few or no major event programs, accounted for almost $1.5M in event management revenue in January 2006. Others had program increases of 20% over January 2005. In all, Cramer saw an 80% increase in January alone over its event pace for all of Q1 2005. Graphic design sales were up 70% over the previous year. At the same time, the Company’s interactive group handled over 80 projects during the month, which included more than 15 Animation/Learning Solutions projects.
Not entirely unexpected, this massive growth in business – and the selection of Cramer as the strategic communications partner of choice – comes as no surprise. This activity, as well as people’s preference for a credible strategic partner with a shared fiduciary objective, was predicted earlier in a January, 2006, report in Exhibitor Online in an article by Lisa Hurley in which she wrote, “Event planners are bullish on business this year -- but they will party prudently. That’s because their clients demand events that not only look great but also communicate… events plans must be delivered with lightening speed and airtight budgets.” According to research done for this article, more than half of all event professionals queried said they will stage more events in 2006.
“These results have been driven by the intersection of two important factors,” said Cramer Executive Vice President of Sales and Marketing T.J. Martin. “In the January 2005 to January 2006 period, our chief focus here at Cramer has been to bring an industry-leading, strategically-driven intelligence to the integration of our diverse but complimentary marketing solutions. This has significantly positioned Cramer as a service provider with a value-added capability ahead of others in our class.”
“And, while the business climate everywhere throughout our key markets seems to be improving, some of the very specialized industry sectors we serve with a unique form of expertise -- such as Life Sciences -- are experiencing double digit growth as well.”
Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. The company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients crosses multiple vertical markets and spans local, regional, national, and global geographies. The Company is privately-held.
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