Beck Interactive Takes Top Honors at the 2006 Silicon Valley ADDY® Awards

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Beck Interactive was honored with two Golds, three Silvers, a prestigious ADDY Award as well as the highly coveted “Judge’s Award” for work created in 2005. Silicon Valley’s top advertising agencies, designers, and creative firms competed in the 2006 ADDY Awards sponsored by AD Plus Silicon Valley in San Jose.

Beck Interactive was honored with two Golds, three Silvers, a prestigious ADDY Award as well as the highly coveted “Judge’s Award” for work created in 2005. Silicon Valley’s top advertising agencies, designers, and creative firms competed in the 2006 ADDY Awards sponsored by AD Plus Silicon Valley in San Jose.

Beck Interactive’s work for leading Video Game companies included a Gold Award for the Flash animated website “We Love Katamari,” capturing the quirkiness and humor of Namco’s popular cult game. Silver Awards were presented for High Moon Studio’s corporate website, and SEGA of America’s “Iron Phoenix” video game website. Beck also rolled out two Eyeblaster Banners for the Katamari campaign and walked away with a Gold Award and an ADDY statuette for a full-page pop-up and a Silver Award for a medium expansion banner.

Beck’s creativity on the ‘We Love Katamari’ banner won special accolades garnering the highly prized ‘Judge’s Award’. Judge Ron Lopez, Creative Director of R&R Partners enthused "You always try to do work that breaks through the clutter and every once in a while you find a piece that does. You’re on the Internet and you’re looking at stuff and all of a sudden this thing kind of… pops up. That’s what advertising should do. Reward you for watching [and] taking you somewhere different. Kind of goofy … kind of sick too!"

“This year’s theme was ‘Advertising History’, but I think that we’re actually seeing the future – the largest number of ADDY entrants were in the ‘Interactive Media’ category.” says Jo Beck, CEO of Beck Interactive, “We were proud to have been honored with seven awards for our five entries, particularly with such a strong showing of excellent work by our peers.”

Sponsored by AD+ Silicon Valley, a local chapter of the American Advertising Federation (AAF), the ADDY® Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. The ADDY® Awards are unique among competitions because it includes three rigorous levels of judging: local, regional and national/international.

About Beck Interactive, Inc.

Beck Interactive, Inc. founded in 1997, is an award-winning interactive agency providing a full range of strategic services for technology-based communications such as product and marketing demonstrations, sales tools, e-commerce and business-to-business web sites. The agency is known for creating breakthrough and custom interactive solutions for high profile industry leaders in high-tech, consumer and entertainment industries. For more information about Beck Interactive, please visit http://www.beckinteractive.com.

About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings (USA) Inc. based in Cypress, CA. As previous separate entities (NAMCO HOMETEK INC. and Bandai Games Inc.) the companies were each known for creating some of the industry’s top franchises including: Tamagotchi®, Tekken®, Power Rangers, SOULCALIBUR®, Teen Titans, Dead to Rights®, and Pac-Man World™. For more information about NAMCO BANDAI America Inc. and its products log onto http://www.namcobandaigames.com.

About High Moon Studios

High Moon Studios employs more than 100 game developers at a state-of-the-art development studio located in the coastal city of Carlsbad in San Diego County, California. Part of Vivendi Universal Games, High Moon is best known for its critically acclaimed first-person shooter "Darkwatch," and is currently working on multiple original and licensed properties for next-generation video game consoles. For more information on High Moon Studios, please visit http://www.highmonstudios.com.

For additional information

Jo Beck

Beck Interactive, Inc.

Phone: (650) 592-3251 x100

Fax: (650) 592-2897

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