Medcasts to Deliver Portable Product Marketing, CME and Clinical Programs via Podcasts

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New webcast service provides easy access to essential industry information and the ability to update content on a regular basis.

The Maxwell Group, a leading provider of direct-to-physician continuing medical education, clinical research and marketing web conference programs, released today a pharma-focused Podcast service. The service, called “Medcasts,” delivers portable product information and medical education programs via the Web.

Medcasts, the latest innovation of Maxwell’s mega web conference suite, feeds downloadable audio and video content from Maxwell Medconference events—web conferences designed to meet the specific needs of the pharmaceutical industry—in MP3 format. Events are fully portable for off-line viewing anywhere—in the office, at home or in transit—at any time.

“Medcasts leverages a major, new Internet technology to put the audience in charge of where, when and how they receive essential industry information,” comments James Miller, Maxwell Director of Sales. Convenient file downloads are viewable from the mobile media device or personal computer.

Presentations feature the full interactivity of Medconference events including slides synchronized with audio. Enhanced functionality is provided through navigation and playback controls.

“Medcasts is just one more, unique way that Maxwell is enabling our customers to provide information to physicians, patients and industry professionals,” says Bob Maiden, Maxwell President. “With easy access and the ability to update content on a regular basis, Medcasts promises to keep subscribers on the cusp of industry developments and market trends.”

Maxwell’s timely and intuitive subscription services will deliver information in all facets of industry, from discovery and development to clinical trials, regulatory approval, manufacturing and validation, medical affairs and marketing.

For more information about Medcasts or The Maxwell Group, visit http://www.themaxwellgroupinc.com.

About The Maxwell Group

The Maxwell Group is the leading provider of live web conferencing solutions to Fortune 1,000 companies. Founded in 1989, The Maxwell Group is a pioneer in the field of online events, eLearning webcasts, web conferencing and Podcasting, offering a comprehensive menu of pre-event, live-event and post-event services.

The Maxwell Group manages more live, direct-to-physician, web conferencing events than any other company in the world. This year, the company will conduct more than 6,000 events, reaching some 300,000 physicians around the world. Through MedConferencelive, the company’s proprietary web conferencing platform, The Maxwell Group offers the only fully-integrated web conferencing technology and support service package specifically designed to assist pharmaceutical companies in brand promotion, speaker training, advisory board meetings, clinical investigator training and more.

MedConferencelive improves physician access and time to market in a convenient and flexible format providing pharmaceutical companies a distinct competitive edge.

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