Small Army Named WebAward Sponsor By The Web Marketing Association

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Small Army, a Boston-based marketing and creative services firm, has been named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward Competition.

Small Army, a Boston-based marketing and creative services firm, has been named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

"Small Army has been a long time supporter of the Web Marketing Association and the WebAwards," said William Rice, President of the Web Marketing Association. "They have been a critical marketing and creative partner that has helped us define and build the WebAward brand. Whether it’s marketing strategy and website design or advertising and direct mail, Small Army offers some of the best talent available in the industry. We are excited to continue this partnership.”

"The WebAwards doesn’t only recognize online marketing innovation but, more importantly, drives it," said Jeff Freedman, Marketing Principal of Small Army. “Our partnership with the WebAwards enables us to stay on top of the latest trends and innovations in online marketing. It also provides our agency with the opportunity to help define and raise the standards for the entire industry.

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAward Competition current sponsors include BURST! Media (http://www.burstmedia.com), SimpleFeed (http://www.simplefeed.com), Register.com (http://www.register.com), NewsUSA (http://www.newsusa.com), AdTools Inc(http://www.adtoolsinc.com., ExactTarget (http://www.exacttrget.com), Small Army (http://www.smallarmy.net), Perseus Development Corp (http://www.perseus.com) and PRWeb (http://www.prweb.com). Media Sponsors include Website Services Magazine (http://www.websiteservices.com), AdRants (http://www.adrants), MarketingVox (http://www.marketingvox.com), MediaPost (http://www.wediapost.com), eComXpo (http://www.ecomxpo.com), Ad:Tech (http://www.ad-tech.com) and Macworld (http://www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.

About Small Army

Small Army is a full-service marketing and creative services agency based in Boston, MA. Currently ranked the 23rd largest agency in New England by the Boston Business Journal, Small Army provides a diverse set of clients with a unique blend of senior-level strategic, creative and technology talent to produce and implement innovative marketing programs with measurable ROI. For more information, visit http://www.smallarmy.net.

For more information contact:

William Rice

President, Web Marketing Association, Inc.

860-558-5423

Jeff Freedman

Marketing Principal, Small Army

617-450-0000

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William Rice