ExactTarget Named Award Sponsor By Web Marketing Association

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ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition.

ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

“We are pleased to have ExactTarget support the WebAward Competition again this year,” said William Rice, president of the Web Marketing Association. “ExactTarget’s expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTarget’s email program to manage and analyze the communications we send to those interested in our award programs.”

“Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute,” said Chris Baggott, co-founder and chief marketing officer of ExactTarget. “Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.”

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year’s competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget (http://www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (http://www.burstmedia.com), SimpleFeed (http://www.simplefeed.com), Register.com (http://www.register.com), NewsUSA (http://www.newsusa.com), AdTools Inc(http://www.adtoolsinc.com., Small Army (http://www.smallarmy.net), Perseus Development Corp (http://www.perseus.com) and PRWeb (http://www.prweb.com). Media Sponsors include Website Services Magazine (http://www.websiteservices.com), AdRants (http://www.adrants), MarketingVox (http://www.marketingvox.com), MediaPost (http://www.wediapost.com), eComXpo (http://www.ecomxpo.com), Ad:Tech (http://www.ad-tech.com) and Macworld (http://www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

For more information contact:

William Rice

President, Web Marketing Association, Inc.

860-558-5423

Clarus Communications for ExactTarget

Mara Conklin, 847.816.9411

Linda Muskin, 847.432.7300

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William Rice
WEB MARKETING ASSOCIATION
860-558-5423
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