Give Baby a Boost This Allergy Season; Baby Boost Products May Help Children Avoid Hayfever, Other Allergic Diseases

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Allergy season is just around the corner, but Baby Boost, an innovative new line of baby products may help protect children from developing hayfever and other allergic diseases. Developed by medical doctors and research scientists from Boston hospitals and universities, Baby Boost is exclusively offered through Baby Splendor, a company founded by Mompreneurs Kelly Majewski and Julie Gordon to bring innovative, quality products to parents and their babies.

The spring allergy season begins in early March and continues until June. While children are fantasizing about trips to the playground, ballpark and other ways to enjoy the warm weather, many parents are beginning to worry about how they can protect their children from the onset of rhinitis and other allergic diseases. An innovative line of baby products called Baby Boost holds promise in helping parents protect their children from ever developing these allergic diseases.

Allergic rhinitis, or hayfever, is triggered when the body overreacts to otherwise harmless substances, such as pollens and molds, according to the American Academy of Allergy, Asthma and Immunology (AAAAI). Scientists have combed the environment for the keys to prevent, or eventually short circuit, allergic diseases from developing. Several studies, including published research in The New England Journal of Medicine, have suggested that exposure to certain environmental proteins in the first three years of life can help train a baby’s immune system and may significantly reduce their chances of ever developing allergies, asthma and other allergic diseases. However, due to urbanization and modern living, these proteins are not prevalent in the United States.

A company comprised of medical doctors and research scientists from Massachusetts General Hospital, Harvard Medical School and MIT are making these essential proteins available through a fabric technology called Baby Boost that can be embedded in stuffed toys, blankets and other items. The proteins are then gradually released over time into the child’s environment. Several studies have suggested that when children under the age of 4 are exposed to the natural proteins in Baby Boost, the likelihood of them developing allergic diseases may be reduced by up to 75 percent.

Allergies, particularly in the spring, have a huge impact across the country and affect up to 40% of children in the United States. Since allergies can lead to other chronic conditions such as asthma, it has become a serious concern for parents and pediatricians alike. According to the Center for Disease Control and Prevention, asthma rates are on the rise with cases among children increasing as much as 160% since 1980. More than 6 million children suffer from asthma, and that number is expected to climb.

“Allergies and asthma have become epidemic in children throughout the country. Although it is not possible to completely prevent allergies and asthma in young children, the knowledge and new technologies that we currently have offers hope for turning the tide on these diseases," said Dr. Simon Dao, researcher at MIT and chief research scientist behind the Baby Boost technology.

Baby Boost is exclusively offered through Baby Splendor, a company founded by Mompreneurs Kelly Majewski and Julie Gordon to bring innovative, quality products to parents and their babies. The products are marketed and distributed through a growing network of independent sales representatives, most of them mothers themselves, to help simplify parents’ lives and give their babies a happy, healthy start.

“We’re thrilled to be able to offer a product that can actually allow parents to be proactive about their babies’ health,” said Baby Splendor Co-Founder Julie Gordon. “There is nothing more powerful than moms reaching out to other moms to help improve the lives of their children and help reduce their chances of ever having to experience allergies or asthma.”

About Baby Splendor

Baby Splendor is a marketer of innovative products for infants and toddlers. Founded in 2003 by Mompreneurs Kelly Majewski and Julie Gordon, the company’s assortment of quality baby gear, clothing, toys, travel accessories and other essentials are designed to enhance the lives of infants and toddlers while simplifying the lives of their parents. Working in conjunction with leading doctors, pediatricians and scientists from the Massachusetts General Hospital for Children, Harvard Medical School and the Massachusetts Institute of Technology, the company recently introduced its exclusive line of Baby Boost products that are designed to promote healthy immune development and help give babies and young children the very best start. Baby Splendor products are available through a growing network of Baby Care Consultants who help to take the guesswork out of parenting by providing new and expectant parents with valuable guidance and personalized service. For more information, visit Baby Splendor on the Web at


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Barbara Platt Johnson
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