Scientific American Successfully Launches Podcast and Rapidly Climbs to Top 5 on iTunes Podcast Chart

Scientific American has successfully entered the realm of podcasting with the launch of "The Scientific American Podcast" on February 8, 2006. With just four weekly episodes published, the podcast has been ranked as high as the fifth most popular podcast on the iTunes Today’s Top Podcast list.

New York, NY (PRWEB) March 9, 2006 – Scientific American has successfully entered the realm of podcasting with the launch of "The Scientific American Podcast" on February 8, 2006. With just four weekly episodes published, the podcast has been ranked as high as the fifth most popular podcast on the iTunes Today’s Top Podcast list.

Scientific American’s weekly science podcast covers the latest developments and happenings in the world of science and technology. The podcast is a mix of interviews with leading scientists and science journalists, topical discussions, an entertaining science quiz and from time to time a humorous segment involving science. Recent episodes featured such topics as the threat of avian flu, developments in computer security, the Korean stem cell research debacle, the Dover evolution trial, and the science of curling. The podcast is hosted by Steve Mirsky, a featured columnist for Scientific American Magazine.

"Podcasting has quickly grown in popularity and we believe it’s an excellent method of delivering content to our loyal readers as well as to a new audience that may not be as familiar with Scientific American.", states Kate Wong, Editorial Director of Scientific American Online. Mina Lux, Managing Director of Scientific American Online added, "We’re very excited with the success of our podcast and believe that the entertaining aspect of the program contributed greatly to its popularity. We, at Scientific American, will continue to offer authoritative content in new and innovative ways extending our delivery in to the digital era."

The Scientific American Podcast is the latest foray into cutting-edge Internet publishing. In addition to the podcast, Scientific American also publishes Sciam Observations, a blog from the editors of Scientific American (blog.sciam.com) and also provides RSS (Real Simple Syndication) feeds for free on the web site at http://www.sciam.com/rss/. The Scientific American Podcast is free. To listen visit – http://www.sciam.com/podcast/ or find it on iTunes.

For daily science news visit, http://www.sciam.com

© 1996-2006 Scientific American, Inc. All rights reserved.

About Scientific American
For more than 155 years, Scientific American Magazine, one of the world’s most enduring and revered magazines, has chronicled major innovations and scientific discoveries using expert accounts and assorted journalistic features. Scientific American’s web site (www.sciam.com) debuted in 1996, provides coverage of the latest news in science and technology, making it a leading online science and technology destination with more than 1,700,000 visitors per month.

About the Host
Host Steve Mirsky has been an articles editor and columnist at Scientific American magazine for six years. His column, "Antigravity," is one of science writing's rare venues for humor. One was included in Best American Science and Nature Writing 2002.

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