International Fund for Animal Welfare (IFAW) Selects Vocus On-Demand Software for Public Relations

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Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that the International Fund for Animal Welfare has selected Vocus public relations software to help manage and automate its public relations efforts.

Using the Vocus solution, it will be easier to track, manage, and share updates on projects and conversations. Vocus should enable IFAW to reduce redundant efforts, create efficiencies, and disseminate a consistent message worldwide.

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that the International Fund for Animal Welfare (IFAW) has selected Vocus public relations software to help manage and automate its public relations efforts. Founded in 1969, IFAW works around the globe to protect animals and their habitats and to create a better world for animals and people.

IFAW is a global organization, with locations in 15 offices worldwide. According to Chris Cutter, Manager of Communications, IFAW, collaboration among the company’s internationally dispersed PR team members was often a challenge, and he sought a solution that would fully integrate all projects and activities in one comprehensive and integrated solution. Cutter chose Vocus because it offers a single, all digital software suite to fully manage and track all PR efforts and is accessible by team members in all 15 international locations.

“Vocus enables IFAW's global communications PR team to better collaborate," says Cutter. “Using the Vocus solution, it will be easier to track, manage, and share updates on projects and conversations. Vocus should enable IFAW to reduce redundant efforts, create efficiencies, and disseminate a consistent message worldwide.”

Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

“The challenges of collaborating among geographically dispersed team members can often be a barrier to successful global corporate communications,” said Rick Rudman, President and CEO of Vocus, Inc. “Vocus addresses the needs of the global PR professional by offering a completely integrated, all digital software suite, accessible by everyone, that allows PR departments to easily share information and collaborate on projects- regardless of location or time zone.”

About Vocus, Inc.

Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.

About IFAW (International Fund for Animal Welfare)

Founded in 1969, IFAW works around the globe to protect animals and their habitats and to create a better world for animals and people. To learn how to help, please visit http://www.ifaw.org.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Erin Lindsay
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