Argus Interactive's Director of Search Engine Marketing Speaks at Major NYC Conference

Bob Carilli was chosen as a Featured Panelist at the Premier Event for Search Engine Optimization and Marketing Strategies

Santa Ana, Calif. (PRWEB) March 9, 2006 -– Director of Search Engine Marketing, Bob Carilli of Argus Interactive Agency (http://www.argusinteractive.com), based in Santa Ana, spoke at the Search Engine Strategies Conference and Expo in New York City last week. Sessions at the conference exemplified developing search engine optimization (SEO) strategies behind increasing the rankings of results from online searches and opportunities in paid-per-click (PPC) search marketing.

The topic of Carilli’s discussion was “vertical creep” into online search results through engines like Google, Yahoo!, and MSN. “Vertical creep” refers to how listings from other channels are starting to show in users’ search results. For example, Google searchers may now see Froogle results above the regular listings. Bob Carilli and Argus Interactive are at the forefront of capitalizing on strategies and opportunities related to this trend.

Carilli was one of many high-profile speakers at the Search Engine Marketing & Optimization event, which this year included keynote speaker, Barry Diller, CEO of IAC/InterActive who announced the re-launch of search engine Ask.com (formerly Ask Jeeves). Speakers are personally invited by organizer Danny Sullivan to take part in various sessions, based on the knowledge and experience they can bring to conference attendees.

Carilli joined the executive team at Argus Interactive in January as the Director of Search Engine Marketing (SEM). He was most recently at Kelley Blue Book, and has worked on behalf of clients like AT&T, John Hancock, IBM, Lipton, Travelocity and Pfizer, to name a few. As a pioneer in the industry, he was one of the producers on AT&T's 1996 Olympic Games Interactive Initiative, which was the top commercial Olympic Internet site and advertising campaign for the 1996 Atlanta Games. This initiative received numerous industry awards as well as press recognition, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award.

About Argus Interactive:
Argus Interactive Agency (http://www.argusinteractive.com) was spun out of Orange County, California's largest media company in early 2002. It was then that founder and President Chris Diede began to carve out a unique blend of services for a rapidly changing marketplace. Argus is a web services firm with a full-service approach to search engine marketing, web design and web development. Their SEM Services include paid search strategy and management, as well as SEO. Some of their clients are Cedars Sinai Medical Center, Murad, Lowfares.com and Walter Foster Publishing.

Argus Interactive Agency creates competitive advantages online, allowing its clients to aggressively take on their competition. The Argus approach has evolved into a surprisingly simple concept: WATCH the trends, LISTEN to clients, RESPOND proactively, and LEARN from each experience.

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