New Indie Food Channel Serves Video On Demand

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Foodies and filmmakers prepare to feast their eyes as well as their appetites. The Indie Food Channel(tm), a multi-platform media network for food and beverage lovers, announces today that its programming will be available continuously on Comcast Video On Demand (VOD) in America's 5th and 19th largest television markets, the San Francisco Bay Area and Sacramento, California. The combined markets reach millions of cable-viewing households, which also happen to be located in one of the world's leading regions for culinary creativity and thought-leadership.

Foodies and filmmakers prepare to feast their eyes as well as their appetites. The Indie Food Channel(tm), a multi-platform media network for food and beverage lovers, announces today that its programming will be available continuously on Comcast Video On Demand (VOD) in America's 5th and 19th largest television markets, the San Francisco Bay Area and Sacramento, California. The combined markets reach millions of cable-viewing households, which also happen to be located in one of the world's leading regions for culinary creativity and thought-leadership.

The network's initial lineup will spotlight its MILLION DOLLAR DINNER(tm) program, where viewers visit fantastic restaurants, have a personal cooking class from the featured chef, and then enjoy a fabulous three-course meal with wine tasting. The program has been on air for a year and is scored by tracks from Putumayo World Music.

Other licensed and original programming includes savory CHOCOLATE TELEVISION, funky & hip COOKING WITH EGG, and budget-conscious exotica from KEEP IT SIMPLE WITH CHEF BLYDEN, plus shows like LESSONS FROM A FOOD CRITIC, FOOD STYLE, Brazilian-beach themed RIO RENDEZVOUS, and WINE REVIEWS.

The Indie Food Channel has gotten warm support from the beverage industry. Says Carlos Monfiglio, founder of Argentinean vintage Platense Wines, "Our product is both high quality and unique, and we're very happy to see that there will be an equally unique new television network where we can talk to adventurous wine lovers."

To enhance the 'indie' spirit, the network will also broadcast international food programs and selected 2-minute viewer submitted videos, as well as independently produced culinary shows that are Finalists in the Indie Food Channel Competition & Film Festival.

As part of an online offering, the Indie Food Channel has selected Internet video provider YouTubes.com, allowing viewers to submit their own 2-minute homemade videos. Requested food topics range from recipe secrets for a great date, to a personal tour of really horrible kitchens. These videos are uploaded for viewing and ranking at http://youtube.com/group/IndieFoodChannel

The Indie Food Channel's parent company, TCB CAFE Publishing & Media LLC, announced the launch of the network in 2004, predicting the disruptive effect of technology on traditional television viewing options and resulting in VOD, Tivo, Internet video, video iPods, and video on cell phones. Since late 2005, multi-platform networks have been a major direction for media firms, and Video On Demand has been growing rapidly, with over 20 million households receive on-demand programming nationwide. Among these networks is New Balance, which recently launched an all VOD network called, Exercise TV, and has no commercials but high visibility for New Balance's brand and products.

Confirms Marcia Gagliardi, of foodie blog and newsletter tablehopper.com, "All anyone has to do is look at the recent explosion of food-related content on the web and see the excitement and demand for different voices and perspectives. The Indie Food Channel will do just that, but in a different medium. Food is so personal, and multi-faceted, and offers endless possibilities for discussion and presentation. I’m excited to view some food programming that feels fresh and real, just like good produce."

The Indie Food Channel revenue model is based on a combination of advertising, sponsored segments, and partnerships. With commercial-free programs in length from 2 to 20 minutes, advertisers are allowed to place ads before or after the selections. Companies are also encouraged to sponsor segments on a variety of food topics, including recipes using their products, as the network has successfully done in the past with Torani Syrups.

The Indie Food Channel can be seen on Comcast Video On Demand in Northern California under the "Bay On Demand" section.

For More Information, go to http://www.IndieFoodChannel.com

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