Can Two Utah Entrepreneurs Rescue the Failing U.S. Newspaper Industry?

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BuyLookSell, Inc. (http://www.buylooksell.com/newspapers) is a new tech specialty company that provides seven web services specifically to the newspaper industry enabling them to rapidly expand their existing classified advertising business - and mega-boost profits. The initial response for BuyLookSell's services has been tremendous.

Newspaper classified advertising is down substantially by an astounding 18 percent - and the decrease in automotive, employment, and real estate classified advertising from 2000 to 2004 was approximately $3 billion in revenue, according to statistics published by the Newspaper Association of America in late 2005. Perhaps the saving grace for this floundering industry lies with two young entrepreneurs from Orem, Utah who specialize in high tech solutions for the seemingly doomed newspaper industry.

Chad Perry and Jeremy Cowdrey have formed BuyLookSell, Inc. (http://www.buylooksell.com/newspapers) - a tech specialty company that provides seven new web services specifically to the newspaper industry enabling them to rapidly expand their existing classified advertising business - and mega-boost profits. The services are provided with zero up-front costs to the publication - and hosted by BuyLookSell, Inc. while branded as the newspaper – integrating directly into a newspaper organization’s existing online advertising section.

BuyLookSell, Inc.’s technology called "CaptiveLeads" enables newspaper organizations to capture automotive, finance, mortgage, insurance and real estate leads through their online classified advertising sections and offer online employee recruitment services. Newspapers in partnership with BuyLookSell, Inc. then sell the solid, qualified captured leads as well as access to employee resumes at a premium. Additional custom programming services are also available without up-front costs to the newspaper – further enabling them to recapture the online advertising market.

“Our service modules, placed as links within individual classified ads, will provide newspapers with incremental revenue potential of $10 - $40 for each lead collected, and $300 - $5,000 for each resume subscription service sold,” said Chad D. Perry, President of BuyLookSell, Inc.

“We are positioned to become the number-one partner in helping newspapers nationwide reclaim lost advertising dollars from online competitors. The initial response for our services has been tremendous. The newspaper industry is at a crossroads and must make immediate and drastic changes to prevent further revenue erosion,” said Perry. “Progressive newspapers who have taken advantage of the no up-front cost services offered by BuyLookSell have immediately repositioned their publication as a top local online automotive, employment, and real estate destination – and have started winning back lost customers from online competitors.”

For more information on BuyLookSell, Inc. visit the company’s web site at http://www.buylooksell.com/newspapers. For information on "CaptiveLeads" visit http://www.captiveleads.com or contact Ria Romano, publicist, at 786-290-6413.

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Ria Romano
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