This is the most comprehensive marketing project we have embarked on to date.
Las Vegas, NV (PRWEB) March 9, 2006
LVHotline.com, a visual online directory of Las Vegas businesses, Las Vegas real estate and public works, enters exclusive agreement with Global VIP Traffic to design and implement a strategic Internet marketing and traditional media campaign for the next 5 years.
It is estimated that over 41,000,000 people will make Las Vegas a destination this year with over 13% of those international travelers and over 19% being first time visitors, according to the LVCVA. With those statistics in mind, LV Hotline has created a comprehensive visual directory in hopes of increasing those numbers significantly and ultimately benefiting the Las Vegas economy. Creating an innovative and cutting edge presentation of all Las Vegas businesses, Las Vegas real estate and public works, LV Hotline will be marketed locally, nationally and worldwide.
Brainchild of entrepreneur, Steve Paled, the concept has been a work in progress for the past 5 years. “Las Vegas is a beautiful city in every aspect,” states Paled, “I wanted to create a website that allowed the user to not only be a part of the ambiance of the city, but be able to find out every thing Las Vegas has to offer…in addition to the casinos and entertainment that it is renowned for. For example, Las Vegas has an array of architecturally stunning condominium projects that are unparalleled in amenities and investment opportunity.”
Sales and Marketing Director for Global VIP Traffic, Joe Perez, states, “This is the most comprehensive marketing project we have embarked on to date.” He continues, “Understanding this as a global target market with LVHotline.com being translated into 12 languages, we are in turn focusing our ads into those 12 languages and targeting hundreds of foreign search engines.” Perez outlines the scope of the marketing to include pay-per-click/pay-per-view keyword marketing of over 30,000 search terms, nearly 30 million opt-in emails monthly, millions of banner ads, contextual advertising and a blitz of traditional media in television commercials, radio broadcasts, print publications and billboards. Global VIP Traffic will also offer prospective Las Vegas advertisers the ability to have video and rich media created, for those Las Vegas businesses that are lacking, to allow them to become a part of the LVHotline.com concept.
LVHotline.com is unrivaled in its presentation of over 248 business categories and hundreds of sub-categories of Las Vegas businesses. Top sponsors in each category are able to appeal to users with a 30 second video that represents their business, Las Vegas real estate or public works. Each additional advertiser is represented with a visual display of their business and website that directly links to the 4 key touch points of a website that include, About US, Services, Video and Contact Us. LVHotline.com is ‘The Ultimate Las Vegas Connection’.
Steve Paled, President/CEO
Joe Perez, Sales and Marketing Director
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