Monster Media Expands Alternative Advertising to UK and Brazil

Monster Media, expands its media network overseas through affiliate partnerships to deliver its exciting, non-traditional, patented turnstile advertising and revolutionary GroundFX interactive advertising system to the UK and Brazil.

ORLANDO, FL (PRWEB) March 11, 2006 -- Monster Media, the Orlando-based multi-media marketing firm known for its patented turnstile advertising and revolutionary GroundFX interactive advertising system, has recently expanded its media network through affiliate partnerships to deliver its exciting, non-traditional advertising through Monster Media UK and HG2 Marketing in Brazil.

Monster Media’s success in touch-point advertising has been proven with its custom-fit Turnstile AdSleeve, patented not only in the United States but also in 14 other countries around the globe. Soon, visitors and residents of the UK and Brazil will physically reach out and touch advertisers’ messages at rugby and soccer stadiums, major transportation hubs, and other heavy traffic venues.

The company received national attention when it introduced the Turnstile AdSleeves throughout the downtown Chicago transit system. Thousands of commuters there have already been touched by over 300 turnstile “arms” donning Turnstile AdSleeves, and the results have been overwhelming for advertisers.

“Advertisers love it because few mediums encourage consumers to physically reach out and touch their messages. There’s no other product that adapts so perfectly to these fast-paced, high-traffic locations,” explained Monster Media President John Payne. “Coupled with interior signage and advertising messages, campaigns like these can impact millions of travelers who utilize transit system daily.” Like Chicago commuters, millions of travelers in Brazil and the UK can expect to be touched by this unique and unexpected medium.

“We’re excited to be working with Monster Media in the U.S. to bring AdSleeves and eventually GroundFx to London,” says Monster Media UK spokesperson, Bernard Rugg. “Our sports venues and transit systems are prime locations for advertisers to connect with the consumer. Now we can do so in a fresh and interesting way. With the two new mediums we will have the capability to develop stronger and more innovative ad campaigns than in the past with traditional media.”

The new affiliates also plans to offer GroundFX, Monster Media’s latest interactive media technology, in large venues and stadiums throughout Brazil and the United Kingdom. This patented advertising system draws consumers into each ad by using state-of-the-art interactive video technology projected onto an eight-by-ten foot (or larger) floor display, where consumers use a range of body motions to interact with dynamic animation, such as wiping away one image to reveal another. This cutting-edge technology enables consumers to take control of advertising as they view it. For instance, with a quick wave of a hand or foot, consumers can manipulate car colors and styles in automobile ads. Some advertisers have even elected to turn their ads into games, prompting customers to putt golf balls or race around a car track while observing an advertiser’s brand.

“AdSleeves and GroundFX represent the future of advertising and where the industry should be heading,” explains Fernando Gullo, HG2 spokesperson. “The interactive element within these forms of alternative advertising can help advertisers achieve maximum impact with the consumer, leaving them with memorable experiences not just a visual impression.”

GroundFX is the only product of its kind to integrate sound to enhance the interactive feature, further immersing consumers into the advertising environment. In addition, advertisers have the unique ability to monitor customer reaction to their ads at any time by utilizing a proprietary built-in monitoring feature.

GroundFX has already been installed in many venues across the U.S., including Angels Stadium in Anaheim, Calif.; American Airlines Center in Dallas, Texas; the Wachovia Center in Philadelphia, Pa.; and dozens more professional sports stadiums, entertainment venues, performing arts centers, convention centers, concert halls and movie theaters throughout the U.S. and Puerto Rico. Now, Brazil and UK audiences will be enticed to try this engaging and interactive technology.

Monster Media is a global media network company and the leading provider of innovative advertising media. Focusing on interactive ad messaging, they are the sole global provider of turnstile advertising, featuring the patented Turnstile AdSleeve, which literally puts consumers in touch with clients advertising at leading sports and entertainment events and within major transportation systems. Monster Media also holds the license for the patented GroundFX technology, the engaging visual display that enables consumers to interact with advertising. For more information visit www.monstermedia.net or call (407) 323-1686.

For more information contact:

Noel Perkins               Jeanette Chin         
YPB&R Public Relations         YPB&R Public Relations
(407) 875-1111             (646) 792-0194

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