ForRent Welcomes Wendy Froehlich as New Marketing Director

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Experienced marketing professional, Wendy Froehlich, joins the For Rent Marketing team in an effort to solidify the For Rent brand and its position in the marketplace.

Trader Publishing Company, the nation's leader in specialty classified advertising publications and websites, is excited to welcome Wendy Froehlich, as the For Rent® Marketing Director. Wendy will oversee all marketing endeavors of For Rent Magazine® and ForRent.com™.

“I am glad to have Wendy join our team,” says Terry Slattery, Vice President of Marketing and National Sales. “Her background and experience is exactly what we need to continue to stay on the cutting edge of the multifamily industry.”

Wendy Froehlich is a marketing professional with fourteen years of experience in re-branding and developing marketing solutions for a broad array of business-to-business and business-to-consumer products. She spent eight years at a Virginia Beach advertising agency before taking on the role as the Creative Development Manager for Coca-Cola in Atlanta. Wendy then joined Polyvision Corporation, an international company that manufactures and sells visual communications products. During her four years with Polyvision, Wendy built a marketing department that developed new product rollouts, integrated several international acquisitions and formed close relationships with the company’s dealer network to drive sales.

"I am excited about the opportunities that exist at For Rent®,” says Wendy Froehlich. “I look forward to leading the marketing department in further solidifying the For Rent® brand and its position in the marketplace."

As the Marketing Director, Wendy will lead the For Rent® print and Internet marketing teams, while working closely with senior management to strengthen the For Rent® brand. Wendy will work with the marketing department to strengthen their focus on public relations, partnership and affiliation opportunities, promotions, trade show events, sales support, new launch initiatives as well as client relationships. Wendy is a Virginia Beach native and received her degree from Old Dominion University.

About ForRent.com™

ForRent.com™ is your online source for the most accurate and up-to-date information on available apartments in your community. Headquartered in Norfolk, VA, ForRent.com™ lists over 40,000 apartment communities nationwide. Owned by Trader Publishing Company, ForRent.com™ is the online portal for ForRent.com™-The Magazine and For Rent Magazine®, which publishes 56 titles covering more than 180 markets nationwide. Links to ForRent.com™ are promoted on over 30 Trader Publishing Company web sites. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

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Meredith Mobley
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