Most software companies try to up-sell their customers at every interaction
Sydney, Australia (PRWEB) March 13, 2006
Atlassian Software Systems announced today the introduction of their Customer Advocacy program as part of their commitment to legendary service. This new value added service, offered at no additional cost, will help customers get the most out of every interaction with Atlassian.
The new Atlassian Customer Advocate team will provide an unprecedented level of service and support to more than 3,200 Atlassian customers spread across 59 countries. The Customer Advocates will help identify the most relevant and valuable resources for each customer, maintain an ongoing dialogue with customers to ensure complete satisfaction with Atlassian products, and answer any questions that customers may have.
"Most software companies try to up-sell their customers at every interaction," said Mike Cannon-Brookes, co-founder at Atlassian. "Contrary to that traditional approach, the Customer Advocacy program is here to help our customers get the most out of their software — not to pitch them to buy more. The Customer Advocates will ensure we stay close to our customers by providing a level of service that many companies left behind at their last downsizing."
Unlike most enterprise software companies, Atlassian does not have a traditional sales force. Instead, Atlassian provides users with myriad information to evaluate, quickly deploy, and easily customize software themselves. This uniquely hands-off, no hassle, and customer-centric approach has contributed to Atlassian's success -- greater than 900% revenue growth over the past 3 years.
In addition to the Customer Advocates, there are also over half a dozen free resources for Atlassian customers and visitors including product forums, mailing lists, support pages, online product demos, newsletters, blogs, online documentation, community supported plug-ins and extensions, and more.
The Customer Advocates are currently located in the new San Francisco, California office and can be reached during business hours at +1 (415) 701-1110.
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