3 Adds Up to 14 at the ADDYs: Six-month-old Albuquerque Agency/Design Firm Earns 14 Gold and Silver ADDYs at New Mexico Advertising Federation's 2005 ADDY Awards

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New agency "3" has a strong performance at ADDYs; two of 3’s partners are recognized for Best of Show for campaign created at previous agency.

3, Albuquerque’s newest full-service ad agency/design firm, earned six gold and eight silver ADDY awards at this year’s statewide award show, earning the third-highest amount of gold ADDYs behind agencies Rick Johnson & Company and McKee Wallwork Cleveland. Work created during 2005 was eligible for judging; 3 had been open for only the last four months of last year.

In addition, two of 3’s partners, Sam Maclay and Tim McGrath, were Best of Show recipients for a United Blood Services campaign they helped create while at Rick Johnson & Company, their previous employer. It was Maclay’s fifth Best of Show award in a row as a creative director and the third Best of Show award for McGrath and Maclay as a creative team. The Best of Show award is the ADDYs’ top honor.

3 won gold ADDYs for work entered in print, design and interactive categories. Nearly 60% of the entries the agency submitted won some kind of recognition at the show, which had approximately 400 entries this year.

“It’s always fun to participate in the ADDYs, but this year we were thrilled to make an impact with our own agency after being open such a short time during 2005,” said Maclay, creative director of 3.

“It’s great to see the quality of advertising and design work being done in New Mexico.” said 3 Design Director McGrath. “The ADDYs serve as proof of our state’s creative potential and know-how in marketing and branding.”

Added Chris Moore, strategic director of 3, “The ADDYs provide a chance for everyone to see how creativity can effectively solve business and marketing challenges. This year’s judges were industry heavyweights, and we’re honored that much of our work was among their picks for New Mexico’s best advertising.”

About 3: 3 is a full-service advertising and design firm based in Albuquerque, New Mexico. The firm’s partners have years of award-winning experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service, and social cause categories. 3 was founded by Chris Moore, former management supervisor at McKee Wallwork Henderson, Sam Maclay, former vice president and creative director at Rick Johnson & Company, and Tim McGrath, former design director at Rick Johnson & Company. The firm opened on September 1, 2005.

Website: http://www.whois3.com.

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