Winsper Wins Business Marketing Association Pro-Comm National Award for Pilatus Business Aircraft PC-12 Capabilities Brochure

‘Thinking Firm’ awarded “best of category” for national 2005 Award.

Boston, MA (PRWEB) March 12, 2006 -- Winsper, a full-service, integrated, brand communications firm, announced today that it has received a Pro-Comm Award for its work for Pilatus Aircraft Ltd., the world market leader in the manufacture of single-engine turboprop aircraft and the only Swiss company to develop, produce and sell aircraft and training systems worldwide. The Pilatus Business Aircraft PC-12 Brochure created by Winsper was awarded first place honors in the category of “Capabilities/Facilities Booklet/Brochure” at the 2005 Business Marketing Association’s annual Pro-Comm Award show.

The Pilatus PC-12 product brochure was developed as a core selling tool for the Pilatus sales force to distribute at dealer locations to the company’s targeted prospect base. It was crafted as high-end collateral “coffee table book” designed to elevate the Pilatus brand and act as a strong sales messaging vehicle.

The BMA Pro-Comm Awards competition recognizes exceptional work in the business-to-business marketing and communications area. Ranked as one of the world's top advertising award programs, Pro-Comm evaluates entries against work of similar scope and budget, judged by a panel of business marketing leaders.

“The PC-12, from Pilatus Business Aircraft, is one of the worlds most sought after single-engine aircraft,” said Jeff Winsper, president, Winsper. “We were challenged to create a takeaway brochure that would fully represent this remarkable brand and impress their very discerning customers; luxury brand consumers and business executives that care about quality, performance, craftsmanship, safety and function.”

"Everyone from the greenest new field sales representative on up through our CEO in Switzerland agreed unanimously that Winsper and their creative team hit a home run!," states Tom Aniello, VP and CMO states. “We gave Winsper a difficult goal to achieve in trying to help us reinforce the Pilatus brand image of quality, precision, performance, luxury, and long-term value. The new brochure delivers in spades. Winsper has set a new benchmark in the business aviation industry. Congratulations to each person on the team who helped on this project, and thanks for producing such a wonderful piece. We firmly believe it will help us maintain our position as the top-selling turbine-powered business aircraft for years to come."

About Winsper
Winsper is a “thinking” firm headquartered in Chestnut Hill, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated solutions across all facets of clients’ business that include marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries including finance, retail, luxury and consumer markets. Brand experience includes Timberland PRO, Bombardier Flexjet, Siemens Business Services, Hawker Jets, SAP Americas, Young’s Brewery, UBS, Raytheon Aircraft (Beechcraft), and Moonrock Paper.

About Pilatus Aircraft Ltd.
Established in 1939, Pilatus Aircraft Ltd. is the world's leading manufacturer of single-engine turboprop aircraft. Pilatus provides aircraft and aviation services worldwide for the general aviation, commercial, training, utility, and special mission markets. Pilatus Aircraft Ltd. is a privately held company employing over 1300 people. Based in Broomfield, Colorado, Pilatus Business Aircraft, Ltd., a wholly owned subsidiary of Pilatus Aircraft Ltd, was founded in 1996 to provide completions, marketing, sales, and service for Pilatus in North and South America.

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