Directo Launches Visa Prepaid Card

Paycard pioneer Directo, Inc. has launched a Visa-branded pay card, adding to the already robust functionality of its FDIC-insured Directo account.

Atlanta, Georgia (PRWEB) March 14, 2006 -- For thousands of Directo’s customers, banking just became easier. In February, Atlanta-based pay card provider Directo, Inc. began to provide the new Directoplus Visa card to qualified existing customers. Bank partner United Security Bank will issue the Directoplus Visa card to Directo’s customers.

With the Directoplus Visa card consumers can receive direct deposit of wages as well as other payments and benefits into an FDIC-insured bank account, with the added flexibility of the Visa brand. They enjoy immediate access to their money via the millions of locations worldwide that accept Visa debit cards. Directo’s outstanding support includes bilingual customer service day and night and the Directoplus Visa card is also covered by Visa’s Zero Liability policy if lost or stolen.

“Our whole mission is to help the unbanked. Adding Visa to our offering opens a world of options and possibilities to our banking segment,” said Bob Howe, President and CEO of Directo.

Directo’s paycard services provide the benefits of direct deposit to the millions of Americans who do not have bank accounts. Typically, Directo‘s FDIC-insured bank accounts are opened at the workplace. The accounts belong to the individual, not the company, and provide added security as well as portability. The account can be used for direct deposits from other employers, as well as tax refunds and government benefits.

The Directocash card, Directo’s flagship product, is an unbranded, PIN-based card used by hundreds of businesses to deliver payroll to their employees. The Directoplus Visa card includes all of the features of the Directocash card, but with the transaction flexibility that Visa provides.

“Our customers have been asking for a Visa branded card for some time,” said Howe. “We’re thrilled to now provide more access, and the flexibility and capability that comes with Visa.”

About Directo, Inc.

Directo is the service leader in providing pay cards to America’s unbanked consumers, providing a safe, economical way for unbanked consumers to get their pay via FDIC-insured accounts while allowing them access to direct deposit participation, no check-cashing fees and year-round, 24-hour a day access to money via the ATM network and at retail POS terminals. Serving the unbanked is Directo's entire focus. The company partners with banks, payroll companies and associations that seek to widen their offering to encapsulate a new customer base. Employers benefit from reduced payroll costs and increased employee retention. Customer segments served include construction services, staffing, agriculture, hospitality, retail, food services and other service industries. For more information, visit www.directo.net, or the direct-to-consumer site, www.directocard.com.

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