Leadership is Not a Right — it is a Responsibility

BookSurge proudly announces the publication of The Essentials of Airplane Maintenance, by Michael Loong

Singapore (PRWEB) March 12, 2006 -- BookSurge announces the publication of The Essentials of Airplane Maintenance, by Michael Loong.

How can a CEO spend creative energy to improve the performance of his organization instead of spending patch-up energy to quick-fix symptoms of problems? How can he develop a balanced, proactive plan (like a yin-yang relationship) so that his managers can properly manage their portfolios according to the company’s aims and objectives?

The heart of The Essentials of Airplane Maintenance addresses issues concerning how to set up and manage an engineering and maintenance organization with all necessary facilities, departments, procedures in place and staffing. Running an airline business in the current global environment is not meant for the faint-hearted person or novice. The operation is complex and risky.

In The Essentials of Airplane Maintenance, author Michael Loong provides practical information to the new and practicing engineers, engineering and maintenance managers and CEOs of airlines. His philosophical approach to solving practical problems is enlightening and pragmatic, not only for the airlines, but also for the aviation suppliers. It is a must-read to achieve success in the dynamic, complex world of airline operations.

About the Author
Michael Loong received a Bachelor of Aeronautical Engineering from New South Wales University, Australia, a Bachelor of Mechanical Engineering from Melbourne University, Australia, and completed the Management Executive Program at Hawaii University, USA. He has worked in numerous positions with Singapore Airlines as an engineer and manager and has made significant contributions in the area of airplane engines and airframes. He has also received many industry-wide awards for his ideas and contributions.

Mr. Loong can be contacted by telephone (65) 90040844 and fax (65) 67376101. He is now working as an aviation consultant for airlines and aviation industries. Write to him at 8 Paterson Hill, #18-14 Singapore 238567. Essentials of Airplane Maintenance, is available to order online at BookSurge.com, Amazon.com, Borders.com, and through additional wholesale and retail channels worldwide.

About BookSurge
BookSurge, an Amazon.com company, is a global leader in self-publishing and print-on-demand. Offering unique publishing opportunities and access for authors, BookSurge boasts an unprecedented number of authors who have been picked up by traditional publishers and successful authorpreneurs who enhance or build a business from their valuable expertise.

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