Orleans, MA (PRWEB) March 12, 2006
InventionCity.com (http://inventioncity.com) a leading Internet source for inventor help and information is now offering “Inventing 101” for free. Written by Invention City founder Mike Marks, "Inventing 101" provides details on how to know if an invention is a great idea and how to save money while developing and protecting it. In easy to read detail Mr. Marks explains why making a prototype is initially much more important than taking the steps for getting a patent. The guidebook teaches how to make a first stage prototype, how to conduct a survey of potential end users, how to value an invention and much more. Approximately 75 pages long, "Inventing 101" includes an index with details on invention disclosure agreements and examples.
For the past five years the guidebook cost $29.95 in a printed version. Now it is available free of charge at http://inventioncity.com/inventing101.html InventionCity.com offers many more free articles and a free invention submission program.
So how do you know if your invention will be a commercial success? Inventing 101 says that
an invention idea is great if:
1. It solves a problem that people want solved (including problems people didn’t know they had) and...
2. Everyone involved in designing, manufacturing and marketing the product can make better than normal profits.
That’s it. If you have a product idea that people want to buy and a way to make and sell it at a healthy profit then you’ve got half the battle won. Ideally the “people” should be a group that is easy to define and reach. This could mean a specific trade group such as dentists or it could mean the broad consumer market – if the product is appropriate for “everyone”.
Inventing 101 goes into the details of how the real world operates and what buyers are looking for. The guidebook also discusses the murky world of "As Seen on TV" and the good and bad things associated with selling a new product on TV.
For nearly 20 years Invention City founder Mike Marks has been active in creating and marketing new products and forming new businesses. As a co-founder of WorkTools, Inc., Endeavor Products Company, Sandjam'R Inc. and Accentra Inc., he has managed the design, manufacturing, marketing, patenting and licensing of products such as the Gator-Grip® universal socket the Black & Decker PowerShot® staple gun and the PaperPro desktop stapler. Over the past 7 years his products have generated over $300 million in retail sales.
###