Baby Supermall Announces Mother’s Touch Paint

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Baby Supermall introduced an exciting new service and product for new mothers. A professional nursery designer selects paint colors to coordinate with crib bedding collections sold by Baby Supermall. Mother’s Touch™ paint, developed specifically to be safe for expectant mothers and their babies, can be purchased in these preselected colors from Baby Supermall.

The reactions from our focus groups has been overwhelmingly positive. While they enjoy the process of shopping for bedding, they dread the inevitable need to pick paint colors. This service should make the entire process much more pleasant.

Baby Supermall introduced an exciting new service and product for new mothers decorating their nurseries – professionally selected paint colors and a revolutionary new paint, specifically developed to be safe for expectant mothers and their babies. Never content to be simply a catalog of baby products, Baby Supermall had previously distinguished itself through the development of sophisticated search tools and unparalleled access to detailed images for the crib bedding collections they sell. Now offering professional design advice and the safest latex paint on the market, Baby Supermall seeks to extend their lead in being the preferred online choice for mothers seeking crib bedding and nursery decorating accessories.

Baby Supermall believes that professionally selected nursery paint colors will be appreciated by new mothers-to-be. A professional designer creates three optional palettes of paint colors to coordinate with each crib bedding collection. Each palette includes a primary wall color, an optional accent wall color, and trim and ceiling colors. Robert Meier, President of Baby Supermall, believes that new moms will appreciate this professional advice for a difficult nursery decorating decision: “ The reactions from our focus groups has been overwhelmingly positive. While they enjoy the process of shopping for bedding, they dread the inevitable need to pick paint colors. This service should make the entire process much more pleasant.”

Just as exciting as the professionally selected colors, is the revolutionary new paint that is being launched by Baby Supermall. Mother’s Touch™ paint is the first paint made especially for the nursery. Mother’s Touch does not contain the toxic chemicals and harmful solvents found in so many other commonly used household products. Its ultra low odor and safety make it ideal for use around expectant mothers and creates a safe nursery environment for the baby. Said Meier: “We were thrilled to learn of the development of this paint by Southern Diversified Products. We felt obligated to present this paint as an alternative to our customers who are increasingly concerned about the negative effects of the toxic chemicals found in traditional latex paints. We will be mixing the paint ourselves at our facility to assure that only non-toxic pigments are used in creating the 708 colors of paint that will be available.”

Baby Supermall is an online retailer of baby products, focused primarily on crib bedding, nursery decor, and baby safety gates.

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Robert Meier
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