Canadian Market Sizzling Over Hot Pepper Nasal Spray

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When “Sinus Buster” hot pepper nasal spray was first introduced to Canadian consumers in mid 2005, it became an instant hit. Within 6 months, Sinus Buster went from retail obscurity to being featured on the shelves of more than 300 stores throughout Canada.

When “Sinus Buster” hot pepper nasal spray was first introduced to Canadian consumers in mid 2005, it became an instant hit. Within 6 months, Sinus Buster went from retail obscurity to being featured on the shelves of more than 300 stores throughout Canada. SiCap Industries, the company that manufactures Sinus Buster claims their unique product is well on its way to becoming the number one sinus & headache product in Canada.

“Last year we were getting so many internet orders and calls from customers in Canada that we knew this was an excellent market for us. Then we hooked up with S&D Enterprises up in Alberta. These guys started making calls and pounding the pavement, and it started taking off right away. Today our Canadian distributor is moving a lot more product than they were just 6 months ago. We’ve gone from zero stores in Canada to several hundred and growing. A lot of Canadians have chronic sinus and allergy problems and word spreads fast when you have a product that really works,” says Wayne Perry, president of SiCap Industries.

SiCap also credits a combination of major media exposure and radio commercials running on Sirius Satellite for the incredible growth of Sinus Buster throughout North America.

“We got featured in “First” magazine for women, and then we started running the Sirius radio spots. We got immediate results here in the states, but as soon as Canada began allowing airplay of the Stern 100 channel on Sirius, we saw a huge spike in Canadian sales. There’s no doubt Canadians are listening to Howard Stern and Sirius in large numbers. Our Canadian distributor gets calls everyday from new retailers who heard about Sinus Buster on Sirius,” Perry adds.

According to SiCap officials, the company expects to have Sinus Buster in nearly 800 Canadian retailers by the end of 2006, and more than 5,000 stores in the United States. So far, Sinus Buster is sold mostly in small health food shops throughout Canada with their biggest chain being Nutrition House with 75 stores. SiCap plans on increasing Sinus Buster's advertising exposure throughout 2006 to help support their fast growing army of Canadian retailers.

“We plan on supporting our Canadian retailers with as much gusto as we do our American retailers. They’re great people up there and they love Sinus Buster. We expect this product to become a household name in Canada before it does here in the states. It's a game of numbers. You’ve got 30 million people in Canada and 300 million here in America so we expect to reach all 30 million Canadians long before we can reach all 300 million Americans,” says Perry.

To find out more about Sinus Buster in Canada, visit the Canadian distribution website at http://www.sinusbuster.ca. To find out more about Sinus Buster in America, you can visit the manufacturer directly at http://www.sinusbuster.com. If you’re a Canadian retailer interested in carrying Sinus Buster in your store, you can also reach S&D Enterprises directly at (866) 705-0680.

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Wayne Perry
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