New Hip-Hop Business Book Examines the Success Strategies of the Rap Moguls

Hip-Hop, Inc. examines the entrepreneurial empires built by hip-hop lifestyle mavens Sean "Diddy” Combs, Damon Dash, Russell Simmons, Andre "Dr. Dre" Young, Percy "Master P" Miller, and other multi-millionaires.

New York, NY (PRWEB) March 14, 2006 -- Thunder’s Mouth Press, a division of Avalon Publishing Group, has released "Hip-Hop, Inc.: Success Stories of the Rap Moguls." The title examines the rise of the rap music industry from obscurity in the South Bronx to a worldwide sales phenomenon. It shows how a few street-smart, savvy entrepreneurs parlayed growing success on the music side into lifestyle empires that spread across fashion, films, beverages, restaurants, finance, and technology.

In just two decades, rap music co-opted the mainstream music industry and created one of the most enduring, global success stories in American music history. At the heart of the hip-hop music industry are its brilliant entrepreneurs. “These guys may not have an MBA,” notes co-author Dr. Richard Oliver, “but they have innately figured out most of the principles we teach at the classroom. Especially when it comes to product line extensions and cross-promotion, they are relentless.”

“To the casual listener, hip-hop music may seem unsophisticated,” says Tim Leffel, the other co-author of Hip-Hop, Inc. “When you really look at the people running these companies, however, you find entrepreneurs who are as savvy as any well-known CEO.”

"Hip-Hop, Inc." reveals the strategies and success stories behind Bad Boy, Def Jam, Roc-A-Fella, No Limit, Aftermath, Death Row, and all the extending product lines that came with them. It looks at the new generation of moguls coming up, especially in the exploding southern rap scene, and lays out the path to riches many of them are following.

The book is distributed by Publisher’s Group West and is available now in bookstores and at online book retailers. For more information on the book and authors, see www.hip-hopinc.com

For review copies, please contact:
Rose Carrano
Rose Carrano Public Relations
646-638-2181

For interview requests, please contact:
Tim Leffel
Co-author
615-429-2718

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