"Rebirth of American Industry" – A New Book from PCS Press

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In this exciting new book "Rebirth of American Industry" written by William H. Waddell and Norman Bodek, readers will see clearly the mistakes made at GM and how Toyota has avoided those pitfalls. While GM focused on “profits this quarter,” Toyota had a long term vision, learned how to please their customers and delivered high quality automobiles.

The old saying, "as General Motors (GM) goes, so goes the nation.” Whoops! Last year GM lost 8.45 billion dollars. What does that mean for American industry? While GM was losing all of that money, Toyota will probably make over 11 billion and have over 50 billion dollars in cash. What happened to GM and can we learn from Toyota’s success?

In this exciting new book "Rebirth of American Industry" written by William H. Waddell and Norman Bodek, you will see clearly the mistakes made at GM and how Toyota has avoided those pitfalls. While GM focused on “profits this quarter,” Toyota had a long term vision, learned how to please their customers and delivered high quality automobiles.

“This excellent book will make some enemies. It is outspoken, hard-hitting, and correct.” Brian Maskell, President of BMA Inc., - author of Putting Performance Measurement to Work

“Rebirth puts American management on the carpet; showing how modern accounting drives American companies to non-lean measures. It clearly demonstrates why American manufacturers continue to come up short when compared to their lean competitors. If unheeded, it could be the epitaph of a once-great manufacturing powerhouse.” Bill Kluck, President, The Northwest Lean Networks

"Rebirth of American Industry: A Study of Lean Management," the book traces the evolution of manufacturing management along two lines: that pioneered by Henry Ford, then furthered by Toyota to its modern level of success; versus that originated by Alfred Sloan and others at General Motors still in practice in most American companies today. The latter system of management proves to be the underlying cause of the current failure of American manufacturing to compete.

Foreword written by Dr. Thomas Johnson, author of Relevance Regained, and Relevance Lost, said “In Rebirth of American Industry, William Waddell and Norman Bodek provide a long overdue revision to the standard historical interpretation of the financial control system that DuPont brought to General Motors” which “ has been touted by business gurus such as Peter Drucker and Tom Peters and by leading graduate business schools as the gold standard of good management in American business from the 1950s to the present day.” And, “ Waddell's and Bodek's book helps mark the way by making us more mindful than ever of the pitfalls that lie waiting if we continue to follow the precepts of Sloan-style financial management.” “Indeed, so long as top managers remain committed to the manage-by-results ‘Sloan culture,’ Waddell and Bodek believe that companies have no hope of adopting the "lean culture" that permeates Toyota's remarkably successful system.”

"Before a rebirth is possible, the leaders of American industry have to wake up. The ideas in this book ring out clear and loud like a bell. This book is required reading for anyone who is committed to taking manufacturing into the future." Jon Miller, President Gemba Research LLC

“I read your book “Rebirth of American Industry” with much interest. The history you lay out and the process of manufacturing that got us to the 1970s is informative and interesting. It is not enough to just say it is a good book. It should be required reading for all business schools and master programs. Carly Murdy, Director, UAW Education Department

Other books from PCS Press: The Idea Generator – Quick and Easy Kaizen, Kaikaku – The Power and Magic of Lean (A Shingo prize winner), All You Gotta Do Is Ask, and JIT IS FLOW. The press can obtain a copy of Rebirth by contacting Norman Bodek at 360-737-1883 or bodek@pcspress.com. Others may buy the book from http://www.pcspress.com

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Norman Bodek