(PRWEB) March 15, 2006
CMM-I announced today the release of the 2006 China Media Yearbook & Directory. This is your ‘One-Stop' Guide to China's Media Industries offering:
In-depth analysis of the Chinese media industry covering TV, Home Video Radio, Film, New Media and Advertising.
Proprietary China media market statistics by region and sector provided by Nielsen Media Research, Huicong and CMMR
Comprehensive business directory offering listings for major Chinese media players: Broadcasting, Film, Print, Radio and Advertising sectors
This 5th edition of the China Media Yearbook & Directory has over 300 pages with:
1. Expanded editorial and analysis of Chinese media industries: Television, Internet & New Media, Print, Film, Radio, Advertising and Consumer sectors
2. Fully updated listings & profiles of Chinese media organizations: Broadcasters, Producers, Film and Print industry players and advertising rate-card info
3. Proprietary Chinese media market data, statistics and forecasts
4. A new section on China's Audio Video Industry
5. Extended coverage of Chinese TV programming by major content themes
6. Updates on the Chinese Government's changing Media Policies & Regulations
The 2006 China Media Yearbook & Directory report is published in hardcopy format only. Price per copy: US $399 each plus US $25 for post and packaging per copy on international orders. Free shipping is available within Mainland China.
For more information contact us at:
Tel: +86 10 6407 0562
Previous editions of CMM-I's China Media Yearbook & Directory have consistently received outstanding reviews and widespread recognition from within the international media industry.
Example Reader Comments on the 2005 Edition:
George Sakkalli, Vice President of International Sales, Granada: "The yearbook is great, as usual. Easy-to-reference, informative, deals with a cross section of industry issues and information. Most comprehensive.”
Sean Love, Asia Business Development Director, Sesame Workshop: "The 2005 China Media Yearbook & Directory is the most comprehensive publication on the market covering China's media industries. With its in-depth reports on each media sector as well as its detailed contact listings covering broadcasters and production companies, I find it to be the best publication for those interested in the growing China media market."
About CMM Intelligence
Beijing-based, China Media Monitor Intelligence (CMM-I) is the leading independent market intelligence resource on the Chinese media industry. Since 1990, CMM-I has been providing proprietary products and services directly to domestic and international clients including channel operators, investment banks and advertising agencies. CMM-I's experienced international team delivers specialized consulting, research and implementation services for market entry, partner selection/due diligence and competitive positioning within China's large and diverse media market.