Moms Helping Moms Gives Birth to a Business

Work-at-home mom helps support other moms by selling their products on her website Mom4Life.com. Site offers a wide selection of unique and useful items essential for motherhood.

Loma Linda, CA (PRWEB) March 14, 2006 -- Heather Ledeboer is first, a mom, and second, an online entrepreneur who was inspired to start her online business by a desire to be a stay-at-home mom while earning a steady income. When Ledeboer’s business began in 2003, she soon realized that it would be the collaborative creativity of moms that would provide her business with a unique selling point. Mom 4 Life, Ledeboer’s home-grown business, serves to support not only her family but also a growing number of moms across the country. Ledeboer estimates that about 80 percent of the products offered on her site are either mom-invented or made by stay-at-home moms.

"My customers are moms helping moms," she said. "Each purchase has the potential to help at least three moms. First, it allows me to be a stay at home mom to my two children, next, it provides the same support to the mom who invented or crafted the product sold on my site and third it supports moms through the local Crisis Pregnancy Center through a 10% donation of profits. I love the trickle effect that is created and the way that we can all help each other thorough something as simple as shopping.”

Ledeboer has made a careful search to find a wide variety of interesting, unique and useful products to offer on her site that cannot be found at the local mall. In the last two years, her inventory as grown to over 150 of these products. Moms can find items such as Hooter Hiders; chic nursing covers to breastfeed discreetly in public and The Nursing Bracelet; fashionable bracelets that help keep track of when they last feed their baby. Ledeboer has also worked hard to create a diverse collection of baby carriers unique to those found on the local mass market as well as articles with detailed information comparing the different advantages of each carrier. Moms seeking to gain information about or purchase cloth diapering products will also find the Mom 4 Life website to be a valuable resource.

“The items I carry on my site are unique and useful. I choose to only offer products I would personally use and be excited to tell my friends about." This philosophy is apparently working judging from the customer comments found on her site such as this one from Diana, mother of 6 week old Charlton, "My sister introduced me to your website about 3 weeks ago, and since then I have been visiting your website on almost a daily basis, and I have to say...I had no idea there were such great products out there, and I am especially grateful that you offer them at such affordable prices! Thank you so much, I have already been referring my friends to your website because I cannot stop talking about it! Your fellow mom for life."

Customer loyalty seems rare these days when there are so many options for the consumer to choose from. This however, does not seem to be a problem for Ledeboer. “Mom 4 Life customers are very loyal. My secret is that I really believe in great customer service. It is something that unfortunately seems to be dying away in the business world. I will not hesitate to do whatever it takes to keep my customers happy. If there is ever a question of my customers satisfaction, I will do whatever I can to be sure that my customer feels great in the end.” Customer comments such as this one from Karen confirm that Ledeboer is right on track, “"Heather, Thank you so much for the update. Your emails are always so warm and thoughtful. I have never received such quality customer service and concern from anyone. You really have a way of making your customers feel special. . I have been spreading the word to all of my friends and co-workers about your website, and the excellent care they can expect from you. I want to thank you for providing this service, and for the personal emails keeping me updated. Any disappointment I might have felt at the delay was relieved by your kind words and frequent communication. Blessings to you and yours."
Ledeboer announced that her website Mom4Life.com has recently been re-designed to enhance the customer's experience. The business is based out of Ledeboer's home in Loma Linda, Calif.

For more information, visit the site at http://www.mom4life.com.

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