Garmin International Becomes Long-term Supporting Sponsor of the Southern Kingfish Association

Saint Augustine, FL (PRWEB) March 15, 2006

The Southern Kingfish Association (SKA) is proud to announce a multi-year Supporting Sponsorship with Garmin International, a leading designer and manufacturer of GPS and sonar equipment for serious anglers, outdoor enthusiasts, and motorists.

As the popularity of salt water angling with the Southern Kingfish Association grows, anglers must make sure their equipment exceeds the demanding rigors of extreme conditions. The electronics they choose on their boats and in their vehicles must be rugged, easy to use, and backed by a company that puts its research and reputation on the line. Whether it’s the use of Global Positioning System (GPS) technology to get them to their exact fishing locations and back in the best and worst of weather, or depth finders to set downriggers, Garmin International is an technological leader that every angler needs to seriously consider.

“Garmin’s dedication to our sport and their history of technological innovation is why we are very excited to have them aboard,” says Craig Alderman, Vice President of the Southern Kingfish Association. “Working in concert with SKA’s Fishin’ the Trail TV, Garmin is providing a new mapping feature that will assist our viewers in using the equipment with “how to” sequences, as well as mapping courses and getting to actual locations depicted on the show.”

“This on-air mapping feature will dramatically enhance the viewer’s knowledge of the equipment’s true abilities. Further, the information from each show will be uploaded to the SKA’s web site (http://www.fishska.com) for all anglers to review and use,” added Alderman.

Garmin offers electronics for professional and casual anglers alike -- from the cutting-edge Garmin Marine Network that integrates GPS, sonar, real-time weather, radar, and more -- to space-saving combo units like the GPSMAP 498 with pre-loaded charts of the entire coastal United States.

“Garmin’s is proud to be associated with the Southern Kingfish Association,” said Gary Kelley, Garmin’s vice president of marketing. “In addition to giving guidance while on the water, Garmin products help anglers get to their favorite spot while saving time, money and fuel. Likewise, Garmin’s in-vehicle systems identify the best routes for anglers to take while towing a tournament boat to an unfamiliar boat ramp.”

The Southern Kingfish Association is the largest salt water tournament trail in the nation with some 52 events in 2006 from North Carolina to Florida and throughout the Gulf region. The SKA publishes the leading salt water magazine, the “Angler”, for its membership and hosts the “Fishin’ The Trail” TV show on OLN and FOX South networks. The SKA and its sponsors support the University of Southern Florida for its research on saltwater sport fisheries and the vital environmental knowledge needed to protect our fishery. For sponsor or membership information or to learn more about the SKA, log on to http://www.fishska.com.

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