ITM Group Hires Marketing VP To Meet Growth Goals

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Human resources consulting firm ITM Group hires Keith Lauby as vice president of marketing.

Keith Lauby has been named vice president of marketing for ITM Group, Inc., a Florida-based consulting firm specializing in talent management and general human resource services. Lauby’s main focus will be to grow awareness for ITM’s principal brands – Internal Talent MarketingSM, Talent Development, and Talent Administration using a combination of advertising and electronic marketing. His goal will be to exceed the double-digit revenue growth the company has experienced since its inception in 2002.

Prior to joining ITM Group, Lauby worked for HR product supplier and direct marketing powerhouse G. Neil. His experience there and previous experience as director of marketing at National Sorbents, an industrial products manufacturer, will allow him to bring greater exposure to ITM Group. Lauby joined ITM early in March but has been working with the company’s ownership on a project basis since 2002.

"There is a tremendous synergy between the company and my role since ITM’s core philosophy is that human resources acts as the marketing department to an organization’s workforce," Lauby said. "And with the increased emphasis on outsourcing in areas of retention, training, and development, it’s a critical time to spread the word that ITM is an industry leader."

For additional information, contact Keith Lauby or visit

About ITM Group, Inc.:

ITM Group, Inc. is a strategic and technical human resources consulting firm dedicated to cultivating individual and organizational talent. Using a marketing-centered approach to solution design, ITM (Internal Talent Management) has built a diversified client list which includes in part the hospitality, construction and insurance industries.


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Keith Lauby
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