Atlanta, GA (PRWEB) March 14, 2006 –-
Simms Jenkins, Founder and Principal of BrightWave Marketing, Inc. (http://www.BrightWaveMarketing.com) a leading Email Marketing and Customer Relationship Services firm, will speak to members of the Independent College Advancement Associates (ICAA) during a conference at Denison University, a member of the ICAA and liberal arts college in Granville, Ohio on March 23-24, 2006.
Jenkins will address the attendees, mainly comprised of Annual Fund executives at the member colleges (http://www.myicaa.org/members.php3), on “The Challenges and Benefits of Email and E-Marketing.” As an Email Marketing and interactive marketing veteran, Jenkins has written dozens of articles on Email Marketing, been cited in numerous media publications and appeared on Bloomberg TV as an Email Marketing and CAN-SPAM expert. He has extensive relationship marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large client list, including marquee clients like ACS, The Atlanta Journal – Constitution, BellSouth, CoreNet Global and GMAC Insurance.
Prior to BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing, managing programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins is a regular contributor to iMedia Connection (http://www.imediaconnection.com), a leading interactive Marketing and Media site. He is also a Board Member of Atlanta Interactive Marketing Association (AiMA) (http://www.atlantaima.org) and serves on the Big Kids Board at Imagine It! The Children's Museum of Atlanta (http://www.imagineit-cma.org).
"Simms has tremendous experience in working with organizations to fully implement email strategies,” stated Greg Bader, ICAA Conference Coordinator. "His presentation will help our member organizations ensure they fully understand the challenges and benefits of using Email within their overall fundraising plans."
Simms Jenkins, Principal of BrightWave Marketing, commented, “I look forward to speaking to this diverse group of education administrators with common goals. Leading universities now realize that Email Marketing is an effective relationship building and revenue generating channel and continue to evaluate the best options to communicate with their alumni and interested parties. I hope to share with them some best practices and helpful lessons on how to start or improve their Email Marketing programs.”
About BrightWave Marketing:
BrightWave Marketing is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. The company’s primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. For more information, please visit http://www.BrightWaveMarketing.com
Principal – BrightWave Marketing
SOURCE BrightWave Marketing
Web Site: http://www.BrightWaveMarketing.com