Maxwell Releases MedConferencelive 2.0

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Software upgrade delivers increased functionality, flexibility and interactivity of online medical, pharma and biotech events.

The Maxwell Group, provider of the only web conferencing platform developed specifically for delivery of live, online brand product promotion and medical education programs, will release the “Medconferencelive 2.0” software upgrade today.

Maxwell’s proprietary Medconferencelive platform set the standard for live, online web conferencing events in 2003 and 2004. Delivering more than 6000 events in 2005, feature-rich Medconferencelive offers a full range of interactivity including: private and public chat, whiteboards, interactive surveys, audience polling and exit surveys. The 2.0 Release enhances the tool’s functionality with streaming audio, streaming video, indexing of slides, customizable links, and attendance tracking. It also boosts event flexibility with the ability to upload presenter slides, speaker photos and other images on the fly.

“Medconferencelive 2.0 enables today’s healthcare organization to stay competitive in the current marketplace,” say James Miller, Maxwell’s Director of Sales. “As product managers seek out efficient and cost-effective ways to deliver strategic communications to the medical industry, Medconferencelive 2.0 simplifies the realities of presenting, participating in and viewing live, OnDemand and podcasted events.”

Differentiating Live 2.0 from off-the-shelf competitors is the platform’s extensive branding capabilities, which incorporate client logos and colors; speaker photos, talk titles and biographies; links to product web sites; custom client links; and custom forms and surveys to deliver fully-branded pharmaceutical, biotechnology and other healthcare communication programs to groups of 250 or more.

Also unique to Maxwell’s platform, Live and Live 2.0 are built in the Macromedia Flash environment allowing for seamless, autonomous operation within the Flash Player readily available from more than 98% of personal computers in use today.

Events delivered by Medconferencelive 2.0 are seamlessly integrated with Maxwell’s Medconference Manager service—a hosted, fully-secure, web-enabled event management solution that administers all phases of event production, from scheduling to event marketing, to registration and confirmation services, to technical event support and facilitation to data collection and reporting—and is available on a pay-per-event model requiring no up-front capital investment.

For more information about Medconferencelive 2.0 or The Maxwell Group, visit

About The Maxwell Group

The Maxwell Group is the leading provider of live web conferencing solutions to Fortune 1,000 companies. Founded in 1989, The Maxwell Group is a pioneer in the field of online events, eLearning webcasts, web conferencing and Podcasting, offering a comprehensive menu of pre-event, live-event and post-event services.

The Maxwell Group manages more live, direct-to-physician, web conferencing events than any other company in the world. This year, the company will conduct more than 6,000 events, reaching some 300,000 physicians around the world. Through MedConferenceLive, the company’s proprietary web conferencing platform, The Maxwell Group offers the only fully-integrated web conferencing technology and support service package specifically designed to assist pharmaceutical companies in brand promotion, speaker training, advisory board meetings, clinical investigator training and more.

MedConferenceLive improves physician access and time to market in a convenient and flexible format providing pharmaceutical companies a distinct competitive edge.


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Amy Alderfer