The ethical bribe is there to get them to buy now, else they may wait and forget
Wimberley, TX (PRWEB) March 14, 2006
Austin, Texas author Joe Vitale, Internet marketing strategy guru and author of numerous books, used a clever advertising promotion to make his latest book, "Life’s Missing Instruction Manual: The Guidebook You Should Have Been Given at Birth," a #1 bestseller on Amazon and Barnes and Noble online.
He has a screen shot of his Internet marketing strategy success on his blog. Vitale’s book quickly hit #1 on Amazon on March 7 and stayed there throughout the next four days. While Amazon updates their book sales ranking every hour, Vitale’s new book stayed in the #1 position throughout.
“I offered people an ethical bribe to buy my book,” explains Vitale, author of The Attractor Factor, an earlier #1 Amazon bestseller, and The Greatest Money-Making Secret in History, yet another Amazon bestseller.
In this case Vitale compiled a catalog of more than $13,500 bonuses, collected from list owners who wanted free publicity and would promote Vitale’s campaign to their own lists. The advertising promotion offer was posted at TheMotherofAllBribes.com.
All list owners who provided bonuses then promoted Vitale’s book to their lists, which meant there was never any spamming. Vitale estimates more than one million people saw his advertising promotion.
Vitale says this Internet marketing strategy will work on anything you can sell.
“People need encouragement to take action,” explains Vitale, who is president of Hypnotic Marketing Inc. and an expert on advertising promotion and Internet marketing strategy.
“The ethical bribe is there to get them to buy now, else they may wait and forget,” reports Vitale. “This strategy is simply working with human nature, and it’s a win-win for all. People get an incredible collection of bonuses and I sell books. Everyone is happy.”
And he becomes a #1 bestselling author – again.
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