Podcasters Look for Next Big Hit from Austin Music Conference

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“Next Big Hit”, the largest independent music program on the web, will cover the South by Southwest (SXSW) music conference this month.

We believe that most of the best music out there is produced by independent artists

Every music fan wants to know who’s going to be the next Beatles, the next Nirvana, the next 50 Cent or Madonna. But few people have devoted the time and energy to do much more than speculate. The New York firm Next Big Hit Media is staking its future on independent and emerging artists, the kind that don’t hold contracts with major labels. The goal: to make it easier for music fans to hear new music before it hits the mainstream.

Next Big Hit Media will attend the South by Southwest (SXSW) music conference in Austin, Texas, March 15-19, 2006. At the conference, they will scour the show floor and the many live music venues, looking for talent, interviewing artists and fans alike, recording live music, and recording commentary on the major events of the show. This content will be turned into a free daily 30-minute podcast feed, covering the events of that day’s conference.

Since most of music’s biggest fans won’t be able to attend SXSW, the Next Big Hit podcast will be the closest thing to being there. “We believe that most of the best music out there is produced by independent artists,” said Michael Gilboe, CEO of Next Big Hit Media. “Since music is a medium that is truly best when heard, we feel there’s truly no better way to cover an enormous event like SXSW than a podcast. We’re dedicated to giving our listeners the opportunity to discover the next big hit.”

Next Big Hit’s coverage from SXSW includes the following:

  •     Pre-conference coverage: one 60-minute special program featuring CD tracks from 13 different SXSW artists -- available now,
  •     One short pre-conference show featuring song and interview with XUK, a recording artist from Los Angeles, CA, available now,
  •     Five 30-minute shows of daily coverage from Austin, featuring interviews, commentary, CD tracks and live performances. Available each day from March 16-20,
  •     Post conference coverage: one 60-minute special program featuring CD tracks from 13 additional performers available beginning Tuesday, March 21,
  •     Two 60-minute post-conference episodes featuring interviews, commentary, CD tracks and live performances from SXSW, available starting Thursday, March 23

In total, Next Big Hit will provide more than 5 ½ hours of programming covering SXSW, featuring more than 65 recording artists. Next Big Hit will focus on the many independent and unsigned artists performing at the events.

Now in its twentieth year, SXSW showcases at dozens of live venues in and around Austin more than 1200 musical acts. It provides an annual gathering place for music fans and industry professionals of all kinds.

The time is right for Next Big Hit to attend and cover a conference of this size. Since its inception in May, 2005, Next Big Hit’s flagship podcast “New Music Mix” has become the most widely heard independent music program on the Internet. The program now has more than 25,000 listeners who download the hour-long program each week. This weekly podcast showcases full tracks from twelve independent, unsigned artists, and includes interviews, previews of upcoming releases and other entertaining content. Subscriptions to the New Music Mix are free of charge, and can be obtained through iTunes or by visiting http://www.nextbighit.com.

The company also has a streaming internet radio station -- Indie Airplay -- also focusing on Independent Artists of all genres and boasting over 50,000 tune-ins per week.

About Next Big Hit

Next Big Hit is dedicated to providing exposure to deserving independent artists of all genres. Next Big Hit New Music Mix is currently the largest independent music program on the internet with more than 100,000 listeners every month. Founded in 2005 by Michael Gilboe, Dave Shapiro and Jakob Nielsen, Next Big Hit has joint headquarters in New York and Los Angeles. More information about the company and its programs can be found online at http://www.nextbighit.com.

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