Pricefish.Com Gives Comparison Shopping a Voice, Edges Closer to In-Store Shopping Experience With New Audio Enhancements

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Comparison shopping site seeks to more fully engage online shoppers with its new “FishClips” audio enhancements, which are like mini podcasts embedded into their product listings. believes that FishClips along with other planned features will make online shopping more satisfying, edging closer to an in store shopping experience.

Engaging the shopper is what is most important to us may have forever changed online Comparison Shopping with the introduction of its new audio enhanced product listings. Announced recently, their new “FishClips” audio feature has the ability actually give product listings a voice via embedded MP3 audio clips.

There is little debate that comparison shopping has made it much easier and quicker to find, compare and purchase things online. However, so far it has been difficult or even impossible to recreate online the experience of shopping in a real store. believes that they have taken a giant leap forward towards doing just that with the introduction of its FishClips audio capability.

“We feel that this is a major innovation for online shoppers. We believe that is the first and, at this point, the only comparison shopping search engine that has demonstrated the ability to include audio recordings within a product listing. It is sort of like a mini podcast that may be used to provide almost any type of information to a shopper,” said Mark Dresner, President of Pricefish, Inc. “ We think that this is real benefit to both shoppers and merchants in creating a more interesting and informative shopping experience.”

The Department of Commerce recently reported that U.S. e-commerce sales in the fourth quarter of 2005 were $22.94 billion. As ecommerce sales continue to grow consumers may increasingly turn to specialized search engines, like, to assist them in wading through the seemingly endless number of shopping choices. “Engaging the shopper is what is most important to us,” continued Dresner. “Our strategy has been to an ‘innovate to differentiate’ approach. To us, FishClips is just a one step in a long list of planned innovations. It is certainly possible that others may attempt to copy our unique innovations like FishClips. But, we believe that FishClips, along with our other planned innovations will make one of the most useful and pleasing comparison shopping sites to use.”

About Pricefish, Inc.

Pricefish, Inc is the creator of, an innovative online comparison-shopping search engine and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from a list of customer-rated merchants. incorporates unique multi-media features, useful content and a wide range of product categories, all designed to achieve the ultimate shopping experience – for both consumers and merchants.

Pricefish,, and FishClips are all trademarks of Pricefish, Inc. For more information please visit


Mark Dresner

Telephone: (646) 330-4972

Fax: (480) 275-3645


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