QuestionPro Helps Companies Drive Growth and Measure Customer Loyalty by Answering “The Ultimate Question”

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Businesses can quickly and easily track customer loyalty with online survey software

QuestionPro, one of the leading providers of online survey services, today announced a new feature designed to enable businesses to quickly calculate customer loyalty, a key determinant in a company’s overall health. The feature is based on a methodology discussed in a newly released book called ”The Ultimate Question” by noted loyalty expert Fred Reichheld, which postulates that knowing the answer to a single question can help companies determine whether they are heading in the right direction.

Reichheld, Director Emeritus and Fellow at Bain & Co., is the bestselling author of The Loyalty Effect (1996) and Loyalty Rules (2001), both published by Harvard Business School Press. His new book shows how to turn customers into promoters who generate good profits and true, sustainable growth. The key: one simple question—“ Would you recommend us to a friend?” — that allows companies to track promoters and detractors and produces a clear measure of an organization’s performance through its customers’ eyes.

QuestionPro has introduced a feature that automatically enables this methodology and incorporates answers into an easy to read report, showing users exactly what percentages of customers are “promoters” and “detractors” and then calculating a loyalty score. Used in conjunction with the insights in the book, business owners, marketers and researchers now have an easy and cost effective way to determine the health of their business in real-time.

“Our customers use QuestionPro for a range of research, from the simple to the very complex,” said Vivek Bhaskaran, co-founder and CEO of QuestionPro. “But ‘The Ultimate Question’ makes a powerful case for the simplicity of asking a single question. Our new feature is designed to make it easy, fast and cost effective for companies to know where they stand. Gone are the days of needing expensive software and an army of consultants.”

QuestionPro’s hosted surveys enable companies of all sizes to collect and analyze data from their customers. Going beyond simple consumer-based survey services, QuestionPro offers sophisticated tools that add real value to the data collected. At $29 per month for the basic version, it doesn’t cost much to ask customers the Ultimate Question. More information on the new feature is available at:

About QuestionPro offers market research software for the creation, distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. The integrated analytical tools make data-collection and insight a single-stop solution. Hundreds of market-leading companies have utilized QuestionPro’s Web-based survey software for their market research initiatives. More information on QuestionPro is available via the Web at


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